Kim adds that the “inner beauty” approach prevalent in South Korea is only just gaining traction in the West. “Consumers are beginning to understand that K-beauty extends beyond topical products—it’s about a holistic approach that includes what you consume and how it contributes to your overall routine,” he says. “This trend highlights consumable beauty products like marine collagen, hyaluronic acid, and vitamin-enriched supplements.” Charlotte Cho, founder of Soko Glam, adds that Korean collagen supplements tend to be formulated with synergistic ingredients like ceramides, elastin, or antioxidants to enhance skin benefits.
Equally intriguing in this burgeoning category is the format and flavor of these ingestibles. “From tasty fruity jellies, gummies,…