A Folding iPhone at Last? What to Expect From Apple’s Surprise and Shine Fall Event
Apple will host its Surprise and Shine event on September 9 at 10:00 a.m. Pacific Time at Apple Park in Cupertino. The presentation will stream via YouTube, the Apple TV app, and the company website. CEO John Ternus leads the event, which is expected to unveil the iPhone 18 lineup, including the Pro series and a new foldable device. Other potential reveals include the Apple Watch 12 and new AirPods. This event marks a shift in hardware strategy with the introduction of a folding screen and potential pricing adjustments.
What changed
Event logistics including the 10:00 a.m. start time, Apple Park location, and streaming platforms are now known.
Live updates
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Apple Sets September 9 Event for iPhone 18 and Foldable Debut
Apple will host its Surprise and Shine event on September 9 at 10:00 a.m. Pacific Time at Apple Park in Cupertino. The presentation will stream via YouTube, the Apple TV app, and the company website. CEO John Ternus leads the event, which is expected to unveil the iPhone 18 lineup, including the Pro series and a new foldable device. Other potential reveals include the Apple Watch 12 and new AirPods. This event marks a shift in hardware strategy with the introduction of a folding screen and potential pricing adjustments.
Why it matters
This event introduces the first major hardware cycle led by John Ternus. The transition to a foldable form factor represents a significant departure from Apple's traditional slab phone design. The timing and pricing of these releases will determine Apple's market position against other foldable competitors.
What is confirmed
- Apple's Surprise and Shine event takes place September 9.
- The event begins at 10:00 a.m. Pacific Time at the Apple Park campus in Cupertino, California.
- Apple will stream the event on its website, YouTube, and the Apple TV app.
- The iPhone 18 lineup will be unveiled during the event.
Still unconfirmed
- Pre-orders for Pro models may face delays compared to previous years.
What to watch next
- Official confirmation of the foldable iPhone's price and specifications
- The announcement of specific pre-order and release dates for the Pro series
- Verification of the Apple Watch 12 and AirPods updates during the stream
confidence 90%Sources used for this update (5)
- www.cnet.com — A Folding iPhone at Last? What to Expect From Apple’s Surprise and Shine Fall Event
- mashable.com — The latest iPhone 18 news, leaks, and rumors: Release date, price increases, new colors
- www.techrepublic.com — Apple’s Sept. 9 Event: What to Expect From the iPhone 18 Pro and the Reported $2,099-Plus Foldable
- www.macrumors.com — The MacRumors Show: iPhone 18 Pro Event Expectations
- mashable.com — What would really 'surprise' at Apple’s iPhone event
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Apple schedules Surprise and Shine event for September 9
Apple will host its Surprise and Shine event on September 9 to unveil the iPhone 18 lineup. This marks the first major event led by CEO John Ternus. The company is expected to debut the iPhone Ultra, its first foldable device. Other anticipated releases include new Apple Watches and updates to the iPhone 18 Pro series. While the date is confirmed, some reports indicate pre-orders for the Pro models may be delayed compared to previous years. Additional hardware like smart speakers and an iPad mini may also be revealed.
Why it matters
Apple typically uses September for its primary hardware cycle. The introduction of a foldable phone would represent a significant departure from the traditional iPhone form factor. This transition occurs under new leadership as John Ternus takes the helm as CEO.
What is confirmed
- Apple's Surprise and Shine event is scheduled for September 9.
- John Ternus is leading the event as CEO.
Still unconfirmed
- Apple will launch new smart speakers and an iPad mini in September or October.
What to watch next
- Official confirmation of the iPhone Ultra specifications during the September 9 event
- Announcement of pre-order dates for the iPhone 18 Pro
- Confirmation of the iPad mini launch window
confidence 90%Sources used for this update (9)
- www.zdnet.com — Apple sets its iPhone 18 event for September: A new foldable and CEO could steal the show
- www.cnet.com — How to Watch Apple’s ‘Surprise and Shine’ Event in September
- www.macworld.com — 6 ways the fall iPhone event will ‘Surprise’ and delight Apple fans
- www.cnet.com — No ‘DMV for AI’: US Pushes Against AI Regulations at Global Forum
- au.pcmag.com — iPhone 18 Pro 'Surprise and Shine' Event Kicks Off Sept. 9. What We Expect to See
- 9to5mac.com — New iPhone Ultra details arrive for specs, multitasking, launch timing, more
- www.macworld.com — Apple’s loaded September kicks off with ‘huge launch’ next week
- www.theapplepost.com — Final recap: Everything to expect from Apple’s $2,000+ foldable iPhone
- www.macworld.com — Macworld Podcast: ‘Surprise and Shine!’ iPhone event preview
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Apple to unveil next iPhone and foldable iPhone Ultra on September 9
Apple will launch its next iPhone on September 9 during the first major event led by new CEO Ternus. The company is expected to unveil the iPhone Ultra, its first foldable phone, alongside other hardware updates. While the event date is set, reports suggest that pre-orders for the iPhone 18 Pro may start later than usual this year. Other anticipated reveals include new smart speakers, smartwatches, and an iPad mini launch scheduled for September or October.
Why it matters
This event marks a leadership transition for Apple under CEO Ternus. The introduction of a foldable device would represent a significant shift in the company's hardware strategy to compete in the foldable market.
What is confirmed
- Apple will launch the next iPhone on September 9.
- The September 9 event is the first major event under new CEO Ternus.
Still unconfirmed
- The iPhone 18 Pro will have four advantages over the iPhone Ultra.
What to watch next
- Confirmation of iPad mini and HomePod hardware updates.
confidence 80%Sources used for this update (9)
- Reuters — Apple to launch next iPhone on September 9 in first major event under new CEO Ternus
- 9to5Mac — Four advantages iPhone 18 Pro will have over the iPhone Ultra
- Macworld — iPhone 18 Pro pre-orders might start later than usual this year
- CNET — A Folding iPhone at Last? What to Expect From Apple’s Surprise and Shine Fall Event
- AppleInsider — iPhone, Home, iPad mini : Apple's launches for September and October
- Forbes — Apple iPhone 18 Pro Release Timeline: New Date Enters The Schedule
- www.cnet.com — A Foldable iPhone? Siri AI in a HomePod? What to Expect at the iPhone Event
- 9to5mac.com — iPhone Ultra release timing: Here’s what the latest reporting says
- www.forbes.com — Apple’s First Foldable iPhone: The Latest News On Its Release Date