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● LIVE Updated 1h ago · 15 sources tracked

Allison Ellsworth Is Ready to Disrupt Water

Poppi founders Allison and Stephen Ellsworth have launched Jetty, a new beverage startup focused on the hydration market. The brand offers an electrolyte drink featuring five bold flavors available in ready-to-drink bottles. This launch targets a stale industry category currently dominated by established competitors like PepsiCo's Gatorade. The founders aim to capture consumer interest with a better-for-you formulation tailored to everyday modern life following their previous success in the functional beverage space.

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⚡ Key Developments & Real-Time Context
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  • ✓ Allison and Stephen Ellsworth launched the hydration brand Jetty on November 09, 2026.
  • ✓ Jetty enters a $13 billion hydration category with five bold flavors in ready-to-drink bottles.
  • ✓ Poppi was sold to PepsiCo for $1.95 billion in 2025.
🛡️ Source Corroboration: 15 independent reporting domains (100% confidence) ⏱ Read time: ~2 min

What changed

Allison and Stephen Ellsworth officially launched their new hydration brand Jetty with five bold flavors in ready-to-drink formats.

Live updates

  1. Poppi Founders Launch Jetty Hydration Drink

    Poppi founders Allison and Stephen Ellsworth have launched Jetty, a new beverage startup focused on the hydration market. The brand offers an electrolyte drink featuring five bold flavors available in ready-to-drink bottles. This launch targets a stale industry category currently dominated by established competitors like PepsiCo's Gatorade. The founders aim to capture consumer interest with a better-for-you formulation tailored to everyday modern life following their previous success in the functional beverage space.

    Why it matters

    The founders previously created the viral prebiotic soda brand Poppi, which was sold to PepsiCo for $1.95 billion in 2025. With Jetty, they are entering a $13 billion hydration category. The new beverage venture brings fresh competition to established sports drinks and functional waters.

    What is confirmed

    • Allison and Stephen Ellsworth launched the hydration brand Jetty on November 09, 2026.
    • Jetty enters a $13 billion hydration category with five bold flavors in ready-to-drink bottles.
    • Poppi was sold to PepsiCo for $1.95 billion in 2025.

    What to watch next

    • Consumer adoption rates and retail distribution partnerships for Jetty.
    • Market performance against competing brands like PepsiCo's Gatorade.
    Sources used for this update (16)
    1. www.nbcnews.com — NBC News - Breaking Headlines and Video Reports on World, U.S....
    2. www.foxbusiness.com — Great Business Leaders in America & Around the World | Fox Business
    3. www.thecut.com — What About the ‘Cornell 50’?
    4. www.cnbc.com — Oil today: Iran, US, crude, wti, brent, trump
    5. jingletree.com — AI-powered cyberattacks fuel 'Black October' fears
    6. CNBC — Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty
    7. inc.com — What Is Jetty? Co-Founder Allison Ellsworth Unpacks Her Splashy Poppi Follow-Up
    8. CNBC — Poppi founder still thinks water's boring—her new beverage company is betting consumers feel the same
    9. The Cut — Allison Ellsworth Is Ready to Disrupt Water
    10. NBC News — Poppi founder Allison Ellsworth’s new hydration beverage brand Jetty is here — she gave us a behind-the-scenes look
    11. Fox Business — Poppi founders look to disrupt hydration market with new electrolyte drink
    12. Fast Company — Her soda disruptor brand sold for $2B. Now she’s coming for hydration
    confidence 100%
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