Amazon just did what Google couldn't do in 15 years: Make a great everyday Android tablet
Amazon has officially replaced its Fire tablets with a new lineup of Alexa tablets running Android, featuring Google Play access and starting at $229.99. Reviewers note that the premium Alexa Tablet 12 Pro delivers strong overall value and a Nanomatte display, though some point out that Android app optimization remains imperfect. The new devices also introduce software additions including a Kindle Mode and built-in Alexa+. The shift marks a major change in Amazon's hardware strategy after years of relying on its proprietary Fire OS.
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- ✓ Amazon launched a new lineup of Alexa tablets including the Alexa Tablet 8, Tablet 11, and Tablet 12 Pro.
- ✓ The new Alexa tablets replace Fire tablets and start at $229.99.
- ✓ The new devices run on Android, include Google Play access, and feature built-in Alexa+ and Kindle Mode.
What changed
Amazon replaced its discontinued Fire tablets with a new series of Android-powered Alexa tablets.
Live updates
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Amazon Launches Alexa Tablets Powered By Android
Amazon has officially replaced its Fire tablets with a new lineup of Alexa tablets running Android, featuring Google Play access and starting at $229.99. Reviewers note that the premium Alexa Tablet 12 Pro delivers strong overall value and a Nanomatte display, though some point out that Android app optimization remains imperfect. The new devices also introduce software additions including a Kindle Mode and built-in Alexa+. The shift marks a major change in Amazon's hardware strategy after years of relying on its proprietary Fire OS.
Why it matters
The introduction of the new Alexa tablets ends Amazon's long-running reliance on Fire OS and brings native Google Play access to the devices. This rollout positions Amazon directly against competitors like Apple and Samsung in the everyday tablet market. Reviewers have highlighted the device line as a major step forward for Amazon hardware.
What is confirmed
- Amazon launched a new lineup of Alexa tablets including the Alexa Tablet 8, Tablet 11, and Tablet 12 Pro.
- The new Alexa tablets replace Fire tablets and start at $229.99.
- The new devices run on Android, include Google Play access, and feature built-in Alexa+ and Kindle Mode.
Still unconfirmed
- The timing of the new tablet launch creates an ideal moment for Amazon to bring back an Android Fire Phone.
What to watch next
- Broader consumer adoption and market performance of the Alexa Tablet 12 Pro against Apple and Samsung competitors
- Potential expansion of Kindle Mode or similar features to other Android devices
confidence 100%Sources used for this update (11)
- Engadget — Alexa Tablet 12 Pro Review: Amazon's Premium Tablet Gets Almost Everything Right
- The Verge — The Alexa Tablet 12 Pro is almost the Android tablet we needed
- www.itechpost.com — Amazon Alexa Tablet 12 Pro Review: The Nanomatte Display ...
- Android Authority — Amazon just did what Google couldn't do in 15 years: Make a great everyday Android tablet
- Android Police — Amazon's new tablets have a 'Kindle Mode.' Here's how to get it on your Galaxy Tablet
- Thurrott.com — With the Alexa Tablets, Amazon Steps Decisively in the Right Direction ⭐
- Yahoo Tech — With the Amazon Fire Tabs dead, good cheap Android tablets are now impossible to find
- Yahoo Tech — Now is the perfect time for Amazon to bring back its Android Fire Phone
- www.engadget.com — Alexa Tablet 12 Pro Review: Amazon's Premium Tablet Gets ...
- droidfeats.com — Amazon Alexa Tablet Lineup: Prices, Specs and Availability
- touchreviews.net — Alexa tablets: Amazon ditches Fire for Android
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