Apple implements price hikes for its TV streaming service and 'One' subscription bundle

Live updates

1. 11d ago

   Apple raises Apple TV+ and Apple One subscription prices

   Apple increased the monthly cost of Apple TV+ to $14.99 and the Apple One individual bundle to $21.95. An annual membership for Apple TV+ now costs $119. These changes follow a pattern of price increases for the streaming service since its 2019 launch at $4.99 per month. The hikes also affected Apple TV streaming bundles involving Peacock. This move aligns with a broader trend of price increases across major streaming platforms throughout 2026, including Netflix and Spotify.

   Why it matters

   This marks the fourth price hike for Apple TV+ in four years. The company is adjusting costs amid a wider industry trend of rising streaming fees.

   What is confirmed

   • The monthly subscription for Apple TV+ is $14.99.
   • The Apple One individual bundle now costs $21.95 per month.
   • Apple TV+ launched in 2019 at $4.99 per month.

   Still unconfirmed

   • Annual membership for Apple TV+ is $119.
   • Apple TV streaming bundles with Peacock have increased in price.
   • Other major streamers including Netflix, Spotify, and YouTube have raised prices in 2026.

   What to watch next

   • Confirmation of specific new pricing for Peacock-Apple TV bundles
   • Reports on subscriber churn following the price increases
   Sources used for this update (5)

   1. nypost.com — Apple TV just raised its monthly bill, again — but they’re not the only streamer to hike prices this year
   2. www.yahoo.com — Apple TV+ Increases Membership Prices: Monthly Now $14.99, Annual $119
   3. www.cnet.com — Apple TV and Peacock Bundle Prices Have Changed, Too
   4. mashable.com — Home Depot's Labor Day sale is massive: Shop the best deals on grills, power tools, and outdoor gear
   5. www.cnet.com — All the Streaming Price Hikes in 2026 So Far: Netflix, Peacock, Apple TV and More
   confidence 90%
2. 16d ago

   Apple TV and Apple One subscription prices increase in the US

   Apple has raised the price of its Apple TV streaming service and Apple One subscription bundle in the US. The monthly Apple TV subscription now costs $14.99, up from $12.99. This is the fourth price hike in four years, with the service launched in 2019 at $4.99 per month. The Apple One individual bundle has risen from $19.95 to $21.95 per month.

   Why it matters

   The price increases are part of a broader trend of streaming services raising their prices. Apple TV+ has been expanding its content offerings, but some viewers have expressed concerns that there isn't enough content to justify the price hikes. The changes arrive about a year after the last price increase.

   What is confirmed

   • The monthly Apple TV subscription now costs $14.99.
   • The Apple TV price has increased four times in four years.
   • The Apple One individual bundle now costs $21.95 per month.
   • The price increases are effective immediately.

   Still unconfirmed

   • Some viewers say there isn't enough content to justify the price hikes.

   What to watch next

   • Viewers' reactions to the price hikes and potential impact on subscriber numbers
   • Future content releases and additions to Apple TV+
   Sources used for this update (10)

   1. Fox Business — Apple implements price hikes for its TV streaming service and 'One' subscription bundle
   2. Variety — Apple TV Hikes Price of Streaming Service in U.S. Effective Immediately
   3. CNBC — Apple hikes subscription prices for Apple TV and Apple One in the U.S.
   4. hollywoodreporter.com — Apple TV Hikes Prices as Streaming Inflation Continues
   5. The Verge — Apple TV now costs $14.99 a month after its fourth price hike in four years
   6. Deadline — Apple TV Hikes Price, Will Now Cost $14.99 A Month In U.S.
   7. Ars Technica — Apple One and Apple TV subscription prices increase by up to 20 percent
   8. tech.yahoo.com — Apple TV hikes its prices in the US for the fourth time in four years, but viewers say "there isn't enough content" to justify it
   9. Los Angeles Times — Apple TV raises prices without offering an ad tier, testing how much viewers will pay
   10. www.financial-world.org — Apple raises streaming prices as services strategy expands
   confidence 95%