Apple is holding its iPhone launch event on September 9

Live updates

1. 2h ago

   Apple sets Surprise and Shine event for September 9

   Apple will host its Surprise and Shine product launch on September 9 at the Steve Jobs Theater in Cupertino. The event will be livestreamed on the company website and serves as the first major debut for CEO John Ternus. Expected reveals include the iPhone 18 Pro and iPhone 18 Pro Max. Other anticipated hardware includes the Apple Watch Series 12, a fourth-generation Apple Watch Ultra, and a first-ever foldable iPhone. Apple has already updated its Mac mini and Mac Studio models and increased Apple TV streaming service prices.

   Why it matters

   This event follows the transition of leadership from Tim Cook to John Ternus. The introduction of a foldable device would mark a significant shift in Apple's hardware strategy. Market interest is high regarding whether the standard iPhone 18 will be released or skipped entirely.

   What is confirmed

   • Apple will hold the Surprise and Shine event on September 9.
   • The event will take place at the Steve Jobs Theater in Cupertino and will be livestreamed on the company website.
   • Apple has announced updated Mac mini and Mac Studio models.

   Still unconfirmed

   • Apple may release a foldable iPhone.
   • The iPhone 18 Pro could feature a variable-aperture camera and a faster chip at a higher price.
   • Apple might skip the release of the iPhone 18 this year.
   • The event may include the reveal of new AirPods.
   • Pre-orders for the iPhone 18 Pro may be delayed until September 12.

   What to watch next

   • Official confirmation of the iPhone 18 Pro and foldable iPhone specifications on September 9.
   • Announcement of the final release date and pre-order window for the iPhone 18 lineup.
   • Confirmation of whether a standard iPhone 18 model will be launched.
   Sources used for this update (7)

   1. www.cnet.com — Apple Might Skip the iPhone 18 This Year. Is the iPhone 17 Still Worth It?
   2. www.cultofmac.com — iPhone 18 Pro vs. iPhone 17 Pro: The biggest rumored changes
   3. sea.mashable.com — Apple's iOS 27 and Siri AI are coming soon: Everything we know so far
   4. www.forbes.com — Apple iPhone 18 Pro Release Timeline: New Date Enters The Schedule
   5. www.macrumors.com — Top Stories: Apple's 'Surprise and Shine' Event, Plus New Mac mini and Mac Studio
   6. www.cnet.com — A Folding iPhone at Last? What to Expect From Apple’s Surprise and Shine Fall Event
   7. www.livemint.com — Apple iPhone 18 Pro Max launch in India: Price, launch date, colours and more- what we know so far
   confidence 90%
2. 1d ago

   Apple schedules iPhone event for September 9 at Steve Jobs Theater

   Apple will hold its annual product launch on Wednesday, September 9, at the Steve Jobs Theater in Cupertino. The event, themed "Surprise and Shine," will be livestreamed on the company website. This marks the first major product debut for CEO John Ternus since succeeding Tim Cook. Expected announcements include the iPhone 18 Pro models and a first-ever foldable iPhone. Other anticipated hardware includes the Apple Watch Series 12 and a fourth-generation Apple Watch Ultra. Pre-orders for the iPhone 18 Pro may be delayed until Saturday, September 12.

   Why it matters

   The event signals a leadership transition as John Ternus takes over as chief executive. It also represents Apple's potential entry into the foldable device market, a segment the company has avoided for years.

   What is confirmed

   • Apple's launch event is scheduled for September 9 in Cupertino.
   • The event will be livestreamed on Apple's website.
   • John Ternus is the new CEO of Apple.
   • The event uses the tagline "Surprise and Shine".
   • Expected announcements include iPhone 18 Pro models and a foldable iPhone.
   • Apple Watch Series 12 and Apple Watch Ultra 4 are expected to be unveiled.

   Still unconfirmed

   • The iPhone 18 Pro Max will feature an A20 Pro processor and a revamped Dynamic Island.
   • AirPods 5 may be announced at the event.
   • iPhone 18 Pro pre-orders may start on September 12.
   • The event will begin at 8pm Kenyan time.

   What to watch next

   • Official confirmation of the foldable iPhone specifications
   • Announcement of iPhone 18 Pro pricing and pre-order dates
   • Confirmation of AirPods 5 release
   Sources used for this update (9)

   1. www.freepressjournal.in — Apple Sets September 9 Event, iPhone 18 Pro & Foldable iPhone Expected
   2. www.mercurynews.com — Apple to hold Sept. 9 foldable iPhone launch to start Ternus era
   3. newsable.asianetnews.com — iPhone 18 Pro Max Launch: September 9 Date Confirmed, Check Price, Colours, Camera and Design
   4. www.businessghana.com — Apple is holding its iPhone launch event on September 9
   5. americanbazaaronline.com — Apple to unveil iPhone 18 lineup, potential foldable iPhone on Sept. 9
   6. www.macrumors.com — What Not to Expect at Apple's 'Surprise and Shine' September 9 Event
   7. www.macrumors.com — iPhone 18 Pro Pre-Orders May Start at an Unusual Time
   8. www.merca20.com — When is the new foldable iPhone coming out? Here is what Apple reported about its next generation of phones
   9. tech-ish.com — Apple’s 9 September event is John Ternus’s first, and the Mac ads suggest the tone is changing
   confidence 95%
3. 2d ago

   Apple sets iPhone launch event for September 9 under new CEO

   Apple will launch its next iPhone on September 9, marking the first major event under new CEO John Ternus. The event is expected to feature a new iPhone, potentially with a foldable design. Multiple sources confirm the September 9 date.

   Why it matters

   Apple's iPhone launch events are highly anticipated and closely watched, often setting the tone for the company's performance in the second half of the year. The event will be a key test for new CEO John Ternus, who took over after a leadership change. The new iPhone is expected to be a major driver of Apple's sales and revenue.

   What is confirmed

   • Apple will launch its next iPhone on September 9.
   • The event is the first major one under new CEO John Ternus.

   Still unconfirmed

   • Apple may launch a foldable iPhone.
   • Apple may ship 10 million foldable iPhones in the first year.

   What to watch next

   • The actual features and design of the new iPhone.
   • Apple's sales and revenue performance following the launch.
   • Any updates on the production and shipping timeline for the new iPhone.
   Sources used for this update (8)

   1. Reuters — Apple to launch next iPhone on September 9 in first major event under new CEO Ternus
   2. CNN — ‘Surprise and shine’: Apple to hold first major iPhone launch under new CEO next month
   3. Bloomberg — Apple to Hold Sept. 9 Foldable iPhone Launch to Start Ternus Era
   4. CNBC — Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus
   5. CNET — Apple Sends Out Invites for Its Annual Fall iPhone Event
   6. TechCrunch — Apple is holding its iPhone launch event on September 9
   7. Bloomberg.com — Apple to Ship 10 Million Foldable iPhones in Year One, IDC Says
   8. NDTV — iPhone 18 Pro Max Vs iPhone 18 Pro: Apple's Rumored Camera Update Explained
   confidence 90%