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Apple's Foldable iPhone Could Lose Almost $1,300 in Value in First Year, Study Suggests

Apple plans to launch a foldable iPhone in 2026 as part of a broader strategy to expand its premium market presence. The company has increased production targets for the device to 10 million units. Reports suggest the entry could raise average foldable phone prices by 18% in 2026.

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What changed

New reports specify a 10 million-unit production target and a potential $2,500 price point for an Ultra model.

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  1. Apple Targets 10 Million Foldable iPhone Units for 2026

    Apple plans to launch a foldable iPhone in 2026 as part of a broader strategy to expand its premium market presence. The company has increased production targets for the device to 10 million units. Reports suggest the entry could raise average foldable phone prices by 18% in 2026.

    What's confirmed:

    • Apple has instructed suppliers to produce about 10 million foldable units this year.
    • Earlier projections for foldable iPhone production were between 7 million and 8 million units.

    Still unconfirmed:

    • Apple plans to introduce at least five new iPhone models between the second half of 2026 and the first half of 2027.
    confidence 80%

  2. Study Warns Foldable iPhone Could Lose $1,292 in Value Within One Year

    A resale value study by SellCell indicates that foldable phones depreciate faster than standard smartphones. Based on these trends, a $2,000 foldable iPhone could be worth only $708 after 12 months. This reflects an average annual depreciation rate of 64.6% for foldable devices.

    What's confirmed:

    • SellCell analyzed 12-month resale performance for flagship phones from Apple, Samsung, Google, Motorola, and OnePlus.
    • Foldable models hold an average of 35.4% of their initial value after one year.
    • Standard straight-screen flagships retain an average of 44.7% of their retail price after 12 months.
    • Foldable phones have an average annual depreciation rate of 64.6%.
    • A $2,000 foldable iPhone could lose $1,292 in value within its first year.
    • The average value loss for foldable owners is $997.69 per unit compared to roughly $400 for regular flagships.

    Still unconfirmed:

    • Apple will launch a foldable iPhone called the iPhone Ultra alongside the iPhone 18 Pro lineup this fall.
    • The iPhone Ultra will have a starting price of approximately $2,000.
    confidence 90%