Apple's iPhone 18 goes on sale as customers line up at stores worldwide
Apple has started global sales of the iPhone 18, including Pro and Pro Max models, alongside new Apple Watch and AirPods lineups. CEO John Ternus greeted customers at the 5th Avenue flagship store. The iPhone 18 Pro features a variable-aperture camera, image-authentication tools, and Siri AI integrated with Google Gemini models. While fans are queuing in markets like Korea and India, UBS reports that initial wait times in key markets appear muted.
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- ✓ The iPhone 18, Apple Watch, and AirPods lineups are now available in stores worldwide.
- ✓ The iPhone 18 Pro and Pro Max include a variable-aperture camera and image-authentication tools.
- ✓ Siri AI in the iPhone 18 Pro is powered by Google Gemini models.
- ✓ CEO John Ternus appeared at the 5th Avenue flagship store for the launch.
What changed
Apple officially released the iPhone 18 series and accompanying wearables globally.
Live updates
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Apple launches iPhone 18 worldwide
Apple has started global sales of the iPhone 18, including Pro and Pro Max models, alongside new Apple Watch and AirPods lineups. CEO John Ternus greeted customers at the 5th Avenue flagship store. The iPhone 18 Pro features a variable-aperture camera, image-authentication tools, and Siri AI integrated with Google Gemini models. While fans are queuing in markets like Korea and India, UBS reports that initial wait times in key markets appear muted.
Why it matters
The launch marks the first hardware cycle under CEO John Ternus. The integration of Google Gemini into Siri represents a shift in Apple's AI strategy. Market reception varies by region, with strong interest in Korea and India contrasting with muted wait times elsewhere.
What is confirmed
- The iPhone 18, Apple Watch, and AirPods lineups are now available in stores worldwide.
- The iPhone 18 Pro and Pro Max include a variable-aperture camera and image-authentication tools.
- Siri AI in the iPhone 18 Pro is powered by Google Gemini models.
- CEO John Ternus appeared at the 5th Avenue flagship store for the launch.
Still unconfirmed
- UBS reports that initial wait times in key markets are muted.
- Sonu Sood criticized people queuing for the phone in India, stating a better society is the real upgrade.
- iPhone delivery in India is reportedly faster than pizza delivery.
What to watch next
- Official sales figures for the iPhone 18 Pro and Pro Max.
- User reviews of the variable-aperture camera and Gemini-powered Siri.
- Updates on foldable device development in the Korean market.
confidence 90%Sources used for this update (9)
- CNN — I tested the iPhone 18 Pro Max for a week. Here’s why I wish I was buying it
- Fox Business — Apple's iPhone 18 goes on sale as customers line up at stores worldwide
- Apple — The latest iPhone, Apple Watch, and AirPods lineups arrive in stores worldwide
- Mashable — iPhone 18 Pro hands-on: What's new with the cameras
- The Korea Herald — iPhone 18 draws Korean fans as foldable buzz builds
- Yahoo Finance — Apple iPhone 18 Seeing 'Muted' Initial Wait Times in Key Markets, UBS Says
- NDTV — Sonu Sood Takes A Dig At People Queuing Up For iPhone 18 In India: "Real Upgrade Is A Better Society"
- TechCrunch — In India, the new iPhone can arrive faster than a pizza
- www.ibtimes.com.au — Apple's iPhone 18 Goes on Sale Worldwide as New CEO John Ternus Greets Fans at Its 5th Avenue Flagship Store
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