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● TRACKER Updated 12d ago · 4 sources tracked

Breaking News Rolex To Sell Four Unique Daytonas At Auction Later This Month To Benefit The Federer Foundation And Re:wild

Rolex will auction four unique gem-set Daytona watches later this month to raise funds for the Federer Foundation and Re:wild. The collection, referred to as the Four Seasons set, includes one-of-a-kind timepieces destined for charity. Proceeds from the sale will benefit charities associated with Roger Federer and Leonardo DiCaprio. The auction is scheduled for later in September 2026.

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  • ✓ Rolex is selling four unique Daytona watches at auction later this month.
  • ✓ The auction benefits the Federer Foundation and Re:wild.
🛡️ Source Corroboration: 4 independent reporting domains (90% confidence) ⏱ Read time: ~2 min

What changed

Rolex announced the upcoming charity auction of the Four Seasons Daytona set.

Live updates

  1. Rolex to Auction Four Unique Gem-Set Daytonas for Charity

    Rolex will auction four unique gem-set Daytona watches later this month to raise funds for the Federer Foundation and Re:wild. The collection, referred to as the Four Seasons set, includes one-of-a-kind timepieces destined for charity. Proceeds from the sale will benefit charities associated with Roger Federer and Leonardo DiCaprio. The auction is scheduled for later in September 2026.

    Why it matters

    The Daytona is one of the most coveted models in the Rolex catalog. Using unique gem-set versions for high-profile philanthropy leverages the luxury watch market's volatility and demand. This event connects the brand with global figures in sports and environmental conservation.

    What is confirmed

    • Rolex is selling four unique Daytona watches at auction later this month.
    • The auction benefits the Federer Foundation and Re:wild.
    • The watches are gem-set.

    Still unconfirmed

    • The Daytona set is titled Four Seasons.
    • The charities involved are linked to Roger Federer and Leonardo DiCaprio.

    What to watch next

    • The announcement of the specific auction house hosting the sale.
    • The final hammer prices for the four timepieces.
    • The total amount raised for the Federer Foundation and Re:wild.
    Sources used for this update (4)
    1. Hodinkee — Breaking News Rolex To Sell Four Unique Daytonas At Auction Later This Month To Benefit The Federer Foundation And Re:wild
    2. SJX Watches — Breaking News: Rolex Unique Daytona Set “Four Seasons” to be Sold for Charity
    3. Gear Patrol — Rolex’s New Daytona Watches Are the Craziest It’s Ever Made
    4. Esquire — Rolex is Auctioning 4 Unique Gem-Set Daytona Watches for Roger Federer's & Leonardo DiCaprio's Charities
    confidence 90%
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