BTS Superstar V Named Global Brand Ambassador for Nothing as He Models New Headphones
Nothing has appointed BTS member V as its global brand ambassador to front the launch of the Headphone (1) Pro. The wireless, studio-grade headphones retail for $399 and feature a design using glass and metal. To mark the partnership, photographer Dorothea Sing Zhang shot a campaign in Seoul focusing on creative expression and style. CEO Carl Pei stated that V's experimentation with sound and style aligns with the creative direction of the product, which aims to provide flexibility for daily listening.
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- ✓ BTS member V is the new global brand ambassador for Nothing.
- ✓ Nothing launched the Headphone (1) Pro wireless headphones priced at $399.
- ✓ The Headphone (1) Pro features a design made of glass and metal.
- ✓ Photographer Dorothea Sing Zhang shot the promotional campaign in Seoul.
What changed
Nothing appointed V as global brand ambassador and launched the Headphone (1) Pro.
Live updates
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BTS member V named global brand ambassador for Nothing
Nothing has appointed BTS member V as its global brand ambassador to front the launch of the Headphone (1) Pro. The wireless, studio-grade headphones retail for $399 and feature a design using glass and metal. To mark the partnership, photographer Dorothea Sing Zhang shot a campaign in Seoul focusing on creative expression and style. CEO Carl Pei stated that V's experimentation with sound and style aligns with the creative direction of the product, which aims to provide flexibility for daily listening.
Why it matters
Founded in 2020 by Carl Pei, the British tech brand Nothing focuses on design-forward technology. V joins musician Charli xcx, who became an ambassador and shareholder in spring 2026. The company recently expanded its music presence by launching Club Nothing, a fund for nightlife curators.
What is confirmed
- BTS member V is the new global brand ambassador for Nothing.
- Nothing launched the Headphone (1) Pro wireless headphones priced at $399.
- The Headphone (1) Pro features a design made of glass and metal.
- Photographer Dorothea Sing Zhang shot the promotional campaign in Seoul.
- Charli xcx joined Nothing as a global brand ambassador and shareholder in spring 2026.
- Carl Pei founded the British tech brand Nothing in 2020.
What to watch next
- Release of technical specifications for the Headphone (1) Pro
- Details on the scale of the Club Nothing music fund
confidence 100%Sources used for this update (17)
- hollywoodreporter.com — BTS Superstar V Named Global Brand Ambassador for Nothing as He Models New Headphones
- WIRED — Nothing’s New Headphone (1) Pro Are Made for the Studio
- Bloomberg.com — Nothing Debuts $399 ‘Pro’ Headphones with Glass, Metal Design
- Gizmodo — Nothing’s New Wireless Headphones Take the ‘Pro’ Label Literally
- Mashable — Nothing Headphone (1) Pro release: Price, specs, first impressions
- The Verge — Nothing’s new flagship Headphone 1 Pro put you in the studio
- www.starnewskorea.com — BTS V, appointed global ambassador for UK tech brand Nothing
- www.hollywoodreporter.com — BTS Superstar V Named Global Brand Ambassador for Nothing ...
- www.complex.com — BTS’ V Named Nothing Headphone Global Brand Ambassador, Stars ...
- www.techlokalph.com — BTS’ V joins Nothing as Global Brand Ambassador for its new ...
- www.erajaya.com — Nothing Introduces Headphone (1) Pro with New Global Brand ...
- www.ibtimes.sg — BTS' V Named Global Ambassador for Nothing as He Fronts New ...
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