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Evan Spiegel interview: Smart glasses shouldn’t look like normal glasses

Snap CEO Evan Spiegel argues that augmented reality glasses should not mimic normal eyewear as the company commits billions to an enterprise-focused strategy. Snap is positioning its new SPECS device for business applications by partnering with major tech firms including Nvidia, AWS, and Salesforce to integrate advanced artificial intelligence tools. Verizon has also launched SPECS 5G augmented reality glasses. Reviewers note the hardware is notably large while offering a distinct user experience. This pivot targets commercial markets as executives anticipate a transition beyond smartphones.

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  • ✓ Snap is betting $3.5 billion on AR glasses that businesses can use.
  • ✓ Snap is partnering with Nvidia, AWS, and Salesforce for its enterprise AR glasses.
  • ✓ Verizon has launched SPECS 5G AR glasses.
  • ✓ Evan Spiegel states that smart glasses shouldn't look like normal glasses.
🛡️ Source Corroboration: 7 independent reporting domains (100% confidence) ⏱ Read time: ~2 min

What changed

Snap is targeting the enterprise market with its new augmented reality glasses through partnerships with Nvidia, AWS, and Salesforce.

Live updates

  1. Snap CEO Evan Spiegel Says AR Glasses Should Not Look Normal

    Snap CEO Evan Spiegel argues that augmented reality glasses should not mimic normal eyewear as the company commits billions to an enterprise-focused strategy. Snap is positioning its new SPECS device for business applications by partnering with major tech firms including Nvidia, AWS, and Salesforce to integrate advanced artificial intelligence tools. Verizon has also launched SPECS 5G augmented reality glasses. Reviewers note the hardware is notably large while offering a distinct user experience. This pivot targets commercial markets as executives anticipate a transition beyond smartphones.

    Why it matters

    The technology sector is actively exploring hardware formats to succeed mobile phones, with augmented reality emerging as a primary battleground. Snap is investing $3.5 billion into enterprise-focused augmented reality hardware. By collaborating with established enterprise software and cloud providers, Snap attempts to find viable commercial use cases for bulky wearable devices.

    What is confirmed

    • Snap is betting $3.5 billion on AR glasses that businesses can use.
    • Snap is partnering with Nvidia, AWS, and Salesforce for its enterprise AR glasses.
    • Verizon has launched SPECS 5G AR glasses.
    • Evan Spiegel states that smart glasses shouldn't look like normal glasses.

    Still unconfirmed

    • The AR glasses are described as really big, but also like nothing else out there.

    What to watch next

    • Adoption rates and concrete enterprise deployment figures for Snap SPECS.
    • Further product integration details from Nvidia, AWS, and Salesforce partnerships.
    Sources used for this update (7)
    1. Snap Newsroom — Making Computing More Human with SPECS
    2. CNBC — Snap tries to bring AR glasses to enterprise market, partnering with Nvidia, AWS and Salesforce
    3. CNET — I Tried Snap Specs: Really Big, but Also Like Nothing Else Out There
    4. Fortune — Snap is betting $3.5 billion on AR glasses that businesses can use as CEO Evan Spiegel sees a post-smartphone era
    5. The Times — Evan Spiegel interview: Smart glasses shouldn’t look like normal glasses
    6. Reuters — Snap targets enterprises with Salesforce, Nvidia AI tools for Specs AR glasses
    7. Verizon — Verizon launches SPECS 5G AR glasses | About Verizon
    confidence 100%
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