Ferrari's first EV sells for staggering $40M at Monterey auction

Live updates

1. 23d ago

   Florida Billionaire Buys Ferrari Luce EV for $40 Million

   An 87-year-old billionaire from Florida purchased Ferrari's first electric vehicle, the Luce, for $40 million at a Monterey auction. The price far exceeded the initial $1.1 million estimate and was 62 times the original asking price. The one-of-a-kind SUV was developed through a collaboration with former Apple designer Jony Ive. This sale marks a record for the electric model, which has been described as polarizing by some observers.

   Why it matters

   The Luce represents Ferrari's entry into the electric vehicle market. Its design partnership with Jony Ive connects the vehicle to the aesthetic legacy of Apple products. The sale highlights the extreme premium collectors place on unique, first-edition automotive milestones.

   What is confirmed

   • The Ferrari Luce sold for $40 million at auction.
   • Jony Ive collaborated on the design of the vehicle.
   • The vehicle is Ferrari's first electric car.

   Still unconfirmed

   • The vehicle is described as polarizing or divisive.

   What to watch next

   • Official confirmation of the buyer's identity from Ferrari
   • Public release of the original sticker price and auction estimate documents
   Sources used for this update (4)

   1. economictimes.indiatimes.com — 87-year-old Florida billionaire who bought Apple at its IPO spends $40 million on Ferrari’s first EV designed with Jony Ive, making history with one-of-a-kind Luce bou…
   2. newatlas.com — Ferrari just sold the wildly divisive Luce SUV for 62x asking price
   3. www.foxbusiness.com — US Markets
   4. autos.yahoo.com — Ferrari's first electric vehicle sells for $40 million, blowing past $1.1 million estimate
   confidence 80%
2. 28d ago

   Ferrari's first EV sells for $40M at Monterey auction

   Ferrari's first electric car, called the 'Luce', has been sold at an auction for a record $40 million. The exclusive model was designed in collaboration with Jony Ive, the designer behind Apple's most iconic products. The sale took place at the Monterey auction, where it fetched a staggering price, making it a highly sought-after collector's item.

   Why it matters

   This sale marks a significant milestone for Ferrari as it ventures into the electric vehicle market. The collaboration with Jony Ive, known for his work at Apple, adds to the car's appeal. Ferrari's entry into the EV market is seen as a strategic move to cater to changing consumer preferences and regulatory requirements.

   What is confirmed

   • Ferrari's first electric car sold for a record $40 million at auction.
   • The electric car is called the 'Luce'.
   • The sale took place at the Monterey auction.

   Still unconfirmed

   • The buyer is an 87-year-old Florida billionaire who bought Apple shares at its 1980 IPO and never sold them.

   What to watch next

   • Ferrari's future plans for electric vehicle production and sales
   • The impact of this sale on the collector's car market
   • Details about the design and features of the 'Luce' EV
   Sources used for this update (7)

   1. BBC — Ferrari's first ever electric car sold for record $40m at auction
   2. CNBC — Ferrari Luce: Polarizing EV becomes a $40 million collector’s item
   3. Financial Times — Ferrari’s first EV auctioned off at record $40mn
   4. Fox Business — Ferrari's first EV sells for staggering $40M at Monterey auction
   5. CarBuzz — Ferrari's First Electric Vehicle Just Sold For Record-Level 250 GTO Money
   6. CNN — Exclusive model of Ferrari’s first electric car, Luce, sells for record $40 million
   7. Luxurylaunches — This 87-year-old Florida billionaire who bought Apple shares at its 1980 IPO and never sold them has just paid $40 million for Ferrari’s first EV, shaped by Jony Ive, the designer behind Apple’s most iconic products
   confidence 100%