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Foldable iPhone Ultra: The Latest Rumors Before Apple's Event

Apple is set to reveal its first foldable iPhone alongside the iPhone 18 Pro and iPhone 18 Pro Max at an event on Wednesday, September 9. The upcoming showcase represents the first major product presentation under new CEO John Ternus, who succeeds Tim Cook. While the Pro models are expected to launch immediately, price estimates suggest significant increases for the new hardware compared to previous generations. The event also coincides with broader industry strategy shifts toward artificial intelligence.

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What changed

MacRumors reported that the iPhone 18 Pro models may see U.S. starting price increases of $200 to $300 over the iPhone 17 Pro line.

Live updates

  1. Apple Prepares for iPhone 18 Pro and Foldable Showcase

    Apple is set to reveal its first foldable iPhone alongside the iPhone 18 Pro and iPhone 18 Pro Max at an event on Wednesday, September 9. The upcoming showcase represents the first major product presentation under new CEO John Ternus, who succeeds Tim Cook. While the Pro models are expected to launch immediately, price estimates suggest significant increases for the new hardware compared to previous generations. The event also coincides with broader industry strategy shifts toward artificial intelligence.

    Why it matters

    The September 9 event tests new leadership under CEO John Ternus as Apple introduces its highly anticipated foldable hardware alongside traditional flagship updates. Industry analysts are closely watching how the company executes these launches amid strategic shifts in artificial intelligence. Meanwhile, production reports and price leaks point to supply constraints and higher costs for consumers.

    What is confirmed

    • Apple will hold an event on Wednesday, September 9, to unveil the iPhone 18 Pro and iPhone 18 Pro Max.
    • John Ternus is Apple's new CEO, succeeding Tim Cook.

    Still unconfirmed

    • The iPhone 18 Pro models could start $200 to $300 higher in the U.S. than the iPhone 17 Pro series.
    • Rumored features for the iPhone 18 Pro include a smaller Dynamic Island and an A20 Pro chip.
    • Apple will reveal its first foldable iPhone, known as the iPhone Ultra, at the September 9 event.

    What to watch next

    • The official unveiling of the iPhone 18 Pro and foldable devices at the September 9 event
    • Confirmation of pricing and regional availability details for the new lineup
    Sources used for this update (5)
    1. www.macrumors.com — iPhone 18 Pro Coming Next Week With These 12 New Features
    2. www.ibtimes.com.au — Explore the latest AI-driven products and technologies showcased at Europe's largest consumer electronics trade show.
    3. www.ibtimes.com.au — Can John Ternus Fill Tim Cook's Shoes As Apple's New CEO? Analysts Weigh The Challenges Ahead In First Test
    4. appleinsider.com — Crime blotter: Last two defendants sentenced in counterfeiting scheme
    5. tech.yahoo.com — The 5 best foldable phones of all time (in the U.S.), ranked
    confidence 90%

  2. Apple to unveil first foldable iPhone at Surprise and Shine event Sept. 9

    Apple will reveal its first foldable iPhone, the iPhone Ultra, and the iPhone 18 Pro and Pro Max on Wednesday, September 9. The event marks the first major product showcase under CEO John Ternus. While the Pro models launch immediately, the standard iPhone 18 is delayed until spring 2027. Production reports suggest limited initial availability for the Ultra model, and price leaks indicate a high premium for the foldable hardware compared to the Pro line.

    Why it matters

    This launch represents a shift in Apple's hardware strategy by entering the foldable market. It is the first keynote led by CEO John Ternus. The staggered release of the iPhone 18 lineup separates the high-end models from the base version.

    What is confirmed

    • Apple's Surprise and Shine event takes place on Wednesday, September 9.
    • CEO John Ternus will introduce new iPhones and other products and services.
    • The event will feature the iPhone 18 Pro, iPhone 18 Pro Max, and the first foldable iPhone.

    Still unconfirmed

    • iPhone Ultra production was limited to a few hundred units per day in late August.

    What to watch next

    • Official pricing and availability announcements on September 9.
    • Confirmation of the spring 2027 release date for the standard iPhone 18.
    • Production volume updates for the iPhone Ultra.
    Sources used for this update (7)
    1. www.cultofmac.com — Apple sets ‘Surprise and shine’ launch event for folding iPhone
    2. www.macrumors.com — Top Stories: 'Surprise and Shine' Apple Event Preview, John Ternus Takes Over, and More
    3. www.fool.com — Apple's First iPhone Under New CEO John Ternus Launches Sept. 9. Here's Whether It's Finally Time to Buy the Stock.
    4. www.macrumors.com — Four Sleeps Until iPhone 18 Pro: Here's What We Know
    5. lifehacker.com — Here's What Lifehacker Readers Think Apple Will Announce on Wednesday
    6. inews.zoombangla.com — iPhone Ultra Supply Could Be Tight at Launch as Apple Tests Foldable Production
    7. www.withinnigeria.com — iPhone 18 Pro Price Leak: Apple’s New Flagship Could Start Under $1,200 — Foldable iPhone Ultra May Hit $3,000
    confidence 90%

  3. Apple to unveil first foldable iPhone Ultra at September 9 event

    Apple will debut its first foldable device, the iPhone Ultra, alongside the iPhone 18 Pro and Pro Max on Wednesday, September 9, at 10 a.m. Pacific Time. The event, titled Surprise and Shine, marks the first major showcase under CEO John Ternus. While the Pro models launch now, the standard iPhone 18 is delayed until spring 2027. Projections suggest the foldable Ultra will carry an average cost of $2,550, though availability at launch may be limited.

    Why it matters

    This event signals a leadership transition to John Ternus and a shift in Apple's hardware strategy by introducing a foldable form factor. The decision to split the release of the standard iPhone 18 from the Pro and Ultra lines is a departure from typical annual launch cycles.

    What is confirmed

    • Apple will hold an event on Wednesday, September 9 at 10 a.m. Pacific Time.
    • The event will feature the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone.

    Still unconfirmed

    • The iPhone Ultra may be difficult to obtain at launch.

    What to watch next

    • Official pricing and color confirmation during the September 9 event
    • Pre-order dates for the iPhone 18 Pro and iPhone Ultra
    • Confirmation of the standard iPhone 18 spring 2027 release date
    Sources used for this update (12)
    1. CNET — The New iPhones Could Cost 10-20% More, an Analyst Predicts. Thanks a Lot, RAMageddon
    2. MacRumors — Foldable iPhone Ultra: The Latest Rumors Before Apple's Event
    3. PhoneArena — iPhone 18 Pro and foldable iPhone Ultra prices leak ahead of launch
    4. 9to5Mac — iPhone 18 Pro and Pro Max: Two new display upgrades coming next week
    5. Mashable — Foldable iPhone Ultra projected to have an average cost of $2,550
    6. www.macrumors.com — iPhone 18 Pro and iPhone Ultra: Release Date and Pre-Orders
    7. gcn.com — Apple’s first foldable iPhone joins the iPhone 18 Pro at a confirmed September 9 event that skips the standard model
    8. macdailynews.com — Apple’s Ternus era begins September 9th with foldable iPhone, iPhone 18 Pro and a bigger product wave
    9. www.cnet.com — Apple’s Foldable iPhone Ultra Launch May Be Days Away, if You Can Get One
    10. www.macworld.com — Apple’s iPhone Ultra color options won’t include black, sources say
    11. sea.mashable.com — 3 last-minute Apple iPhone 18 event rumors
    12. www.cnet.com — Apple Is Full of Surprises. Here’s What CNET Readers Anticipate Ahead of Wednesday’s Event
    confidence 90%