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● TRACKER Updated 18d ago · 8 sources tracked

General Mills ditches artificial colors in Lucky Charms, Trix

General Mills has completed the removal of certified artificial colors from its entire United States cereal portfolio. This change includes high-profile brands such as Lucky Charms and Trix. The company has transitioned these products to use natural alternatives to achieve their characteristic colors. The shift marks the end of a companywide initiative to eliminate synthetic dyes from its American cereal offerings.

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  • ✓ General Mills removed artificial colors from every cereal it sells in the United States.
  • ✓ Lucky Charms and Trix are among the cereals now made without artificial colors.
  • ✓ General Mills has completed the removal of certified colors from its U.S. cereal portfolio.
🛡️ Source Corroboration: 8 independent reporting domains (100% confidence) ⏱ Read time: ~2 min

What changed

General Mills announced the completion of its removal of certified colors across all US cereal products.

Live updates

  1. General Mills removes artificial colors from all US cereals

    General Mills has completed the removal of certified artificial colors from its entire United States cereal portfolio. This change includes high-profile brands such as Lucky Charms and Trix. The company has transitioned these products to use natural alternatives to achieve their characteristic colors. The shift marks the end of a companywide initiative to eliminate synthetic dyes from its American cereal offerings.

    Why it matters

    The move targets some of the most recognizable brands in the US market. Transitioning these specific products was previously viewed by some as nearly impossible due to their distinct visual identities.

    What is confirmed

    • General Mills removed artificial colors from every cereal it sells in the United States.
    • Lucky Charms and Trix are among the cereals now made without artificial colors.
    • General Mills has completed the removal of certified colors from its U.S. cereal portfolio.

    What to watch next

    • Details on the specific natural replacements used for the colors
    • Company data on consumer reception to the visual changes
    Sources used for this update (8)
    1. The Hill — General Mills removes artificial colors from US cereals
    2. General Mills — General Mills Completes Removal of Certified Colors from U.S. Cereal Portfolio
    3. Fox Business — General Mills ditches artificial colors in Lucky Charms, Trix
    4. ABC News - Breaking News, Latest News and Videos — General Mills says cereals including Lucky Charms, Trix now made without artificial colors
    5. WIBW — You won’t see artificial coloring in these cereals anymore
    6. NBC News — Lucky Charms and Trix go au naturel as General Mills ditches artificial colors
    7. www.yahoo.com — General Mills Removes Artificial Colors From Lucky Charms, Trix and All U.S. Cereals
    8. www.themorningsun.com — Fed Chair Warsh signals rate hikes may be needed with inflation still elevated
    confidence 100%
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