Kraft Heinz to divest its North American coffee business in $650 million deal
Kraft Heinz has agreed to divest its North American coffee business to private equity firm One Rock Capital Partners in a deal valued at $650 million. The transaction includes major labels such as Maxwell House, Gevalia, Nabob, Yuban, Tassimo, Ethical Bean, and Sanka. The divestiture also covers the Maxwell House manufacturing plant located in Jacksonville, Florida. Company leadership is pursuing the sale to streamline operations, refocus the corporate portfolio, and direct investment toward priority food and beverage brands as part of an ongoing corporate turnaround strategy.
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- ✓ Kraft Heinz is selling its North American coffee business to private equity firm One Rock Capital Partners for $650 million.
- ✓ The transaction includes the Maxwell House, Gevalia, Nabob, Yuban, Tassimo, Ethical Bean, and Sanka brands.
- ✓ The deal encompasses the Jacksonville Maxwell House manufacturing plant.
What changed
Kraft Heinz has officially reached an agreement to sell its North American coffee division and the Jacksonville Maxwell House facility to One Rock Capital Partners for $650 million.
Live updates
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Kraft Heinz Divests North American Coffee Unit for $650 Million
Kraft Heinz has agreed to divest its North American coffee business to private equity firm One Rock Capital Partners in a deal valued at $650 million. The transaction includes major labels such as Maxwell House, Gevalia, Nabob, Yuban, Tassimo, Ethical Bean, and Sanka. The divestiture also covers the Maxwell House manufacturing plant located in Jacksonville, Florida. Company leadership is pursuing the sale to streamline operations, refocus the corporate portfolio, and direct investment toward priority food and beverage brands as part of an ongoing corporate turnaround strategy.
Why it matters
Chief Executive Officer Steve Cahillane is actively working to revive and restructure the company by shedding non-core assets. Selling the historic coffee division allows the conglomerate to concentrate resources on higher-priority food and beverage segments. The transaction shifts ownership of several legacy brands to private equity.
What is confirmed
- Kraft Heinz is selling its North American coffee business to private equity firm One Rock Capital Partners for $650 million.
- The transaction includes the Maxwell House, Gevalia, Nabob, Yuban, Tassimo, Ethical Bean, and Sanka brands.
- The deal encompasses the Jacksonville Maxwell House manufacturing plant.
What to watch next
- Regulatory approvals and final closing conditions for the One Rock Capital Partners acquisition
- Any subsequent portfolio restructuring or divestiture announcements by CEO Steve Cahillane
confidence 100%Sources used for this update (20)
- www.powderbulksolids.com — Latest News Headlines in the Food & Beverage Industry
- CNBC — Kraft Heinz to divest its North American coffee business in $650 million deal
- Reuters — Kraft Heinz to divest North America coffee unit amid CEO turnaround efforts
- Food Dive — Kraft Heinz to sell North American coffee business to private equity firm
- News4JAX — Kraft Heinz to sell coffee business that includes Jacksonville Maxwell House plant for $650M
- Yahoo Finance — Kraft Heinz to Sell Coffee Unit to Refocus on Other Brands
- Jacksonville Daily Record — Kraft Heinz selling majority stake in Maxwell House
- www.kraftheinzcompany.com — The Kraft Heinz Company
- www.kraftheinz.com — Delicious Recipes Everday - Kraft Heinz
- www.kraftheinz.com — Your Favorite Food Brands | Kraft Heinz | United States ...
- en.wikipedia.org — Kraft Foods - Wikipedia
- kraftauctions.com — Home | Kraft Auctions
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