Leak reveals Apple's plans for the iPhone and iPhone Ultra over the next few years
Apple revealed its first-ever foldable iPhone, named the iPhone Ultra, alongside the iPhone 18 Pro at its September 9 event. The presentation marked the first keynote led by new Apple CEO John Ternus. The product rollout also included the Apple Watch 12. Coverage from CNET and Yahoo Tech detailed the hardware announcements, which represent a major shift in Apple's device lineup following earlier speculation about foldable smartphone shipments reaching substantial volumes globally.
What changed
Apple officially launched the iPhone Ultra and iPhone 18 Pro during its September 9 keynote led by new CEO John Ternus.
Live updates
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Apple Unveils First Foldable iPhone Ultra Under CEO John Ternus
Apple revealed its first-ever foldable iPhone, named the iPhone Ultra, alongside the iPhone 18 Pro at its September 9 event. The presentation marked the first keynote led by new Apple CEO John Ternus. The product rollout also included the Apple Watch 12. Coverage from CNET and Yahoo Tech detailed the hardware announcements, which represent a major shift in Apple's device lineup following earlier speculation about foldable smartphone shipments reaching substantial volumes globally.
Why it matters
The September 9 unveiling stands as one of Apple's biggest events in recent years due to the introduction of the company's first foldable device. Leadership changes accompanied the hardware launches, with John Ternus stepping in as the new chief executive officer for his debut keynote. These releases align with broader industry developments as competitors such as Samsung prepare new flagship offerings.
What is confirmed
- Apple revealed its first foldable iPhone, the iPhone Ultra, on September 9.
- John Ternus delivered his first keynote as the new CEO of Apple during the event.
Still unconfirmed
- The iPhone 18 Pro features variable aperture technology.
What to watch next
- Market availability and official pricing details for the iPhone Ultra and iPhone 18 Pro
- Consumer adoption rates for Apple's first foldable device
confidence 95%Sources used for this update (4)
- www.cnet.com — Apple Event 2026 Live: The First Foldable iPhone, iPhone 18 Pro, Apple Watch 12 and More
- tech.yahoo.com — Apple iPhone Duo launch LIVE: New CEO Ternus delivers Apple's first-ever foldable, new iPhone 18 Pro with variable aperture, and more
- sammyguru.com — Samsung Galaxy S27 Ultra: Everything You Need to Know
- telecomtalk.info — Voice & Data
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Apple Prepares Three New iPhone Models for Upcoming September Event
Apple prepares to reveal three new devices at its upcoming September event, featuring the iPhone 18 Pro, iPhone 18 Pro Max, and the iPhone Ultra. Global foldable smartphone shipments are projected to exceed 100 million units by the end of 2026, driven by the release of the iPhone Ultra alongside the Galaxy Z Fold 8. Meanwhile, Assurance Wireless continues to provide a federal Lifeline Assistance program offering unlimited calls, texts, and 10GB of high-speed monthly data on T-Mobile's network. Additionally, Stardust Solutions develops atmospheric particles to dim the sun for 10 billion dollars annually, drawing concern from scientists over global consequences.
Why it matters
The introduction of the iPhone Ultra marks Apple's entry into the foldable smartphone category during a year when industry-wide shipments are anticipated to reach major milestones. Concurrently, technological developments outside consumer electronics continue to draw scrutiny, particularly geoengineering proposals aimed at planetary cooling.
What is confirmed
- Apple is set to launch three new iPhone models, consisting of the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra.
- Global foldable smartphone shipments are expected to cross 100 million units by the end of 2026, driven by the iPhone Ultra and Galaxy Z Fold 8.
Still unconfirmed
- Leaked roadmaps and rumors point toward a major overhaul for the iPhone 20 in 2027 as the most significant revamp since the iPhone X.
What to watch next
- Official announcements and device specifications revealed during Apple's September event
- Actual global foldable shipment data at the close of 2026
confidence 100%Sources used for this update (4)
- 9to5mac.com — Three new iPhones launch this week, here’s what’s coming
- www.phonearena.com — Apple's iPhone Ultra will help the foldable market hit a big milestone this year
- www.phonearena.com — Get unlimited calls, texts, 10GB high-speed data for free each month via T-Mobile's 4G/5G network
- nz.news.yahoo.com — This company says it can help cool the planet for $10 billion a year; scientists are raising red flags
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Apple Expected to Unveil First Foldable iPhone Ultra This Wednesday
Apple is scheduled to host a "surprise and shine" event this Wednesday, September 10, where it is widely expected to reveal the iPhone Ultra, its first foldable device. The company will also likely launch the iPhone 18 Pro and iPhone 18 Pro Max. Reports indicate a staggered release strategy for the iPhone Ultra, meaning non-US customers may face delays. Beyond this week, leaked roadmaps and rumors point toward a major overhaul for the iPhone 20 in 2027, described as the most significant revamp since the iPhone X.
Why it matters
Apple enters the foldable market late compared to Samsung and Google, placing pressure on the iPhone Ultra to justify the delay. This launch coincides with a strategic shift toward deeper AI integration, specifically using Google's Gemini AI. The long-term strategy suggests a cycle of iterative updates followed by a massive anniversary redesign.
What is confirmed
- Apple is hosting a "surprise and shine" event this Wednesday.
- The iPhone Ultra is expected to be Apple's first foldable device.
- Apple plans a major revamp for the iPhone 20 in 2027.
Still unconfirmed
- The iPhone 18 Pro and iPhone 18 Pro Max will launch alongside the iPhone Ultra.
What to watch next
- The official product reveal on Wednesday
- Confirmation of the iPhone Ultra's international release dates
- Official announcement of Gemini AI integration details
confidence 85%Sources used for this update (12)
- MacRumors — iPhone 20 Rumored to Have Biggest Revamp Since iPhone X
- AppleInsider — Apple still on track for a revolutionary iPhone 20 in 2027
- stuff.tv — Apple still plans a 20th anniversary iPhone splash, so I'm torn on whether to buy the iPhone 18 Pro
- 9to5Mac — Leaked iPhone roadmap reveals plans for larger foldable, ‘biggest overhaul,’ more
- www.ibtimes.com.au — (VIDEO) Apple's Sept. 9 iPhone Event To Reshape Market With Gemini AI, First Foldable, Split Launch Strategy
- PhoneArena — Leak reveals Apple's plans for the iPhone and iPhone Ultra over the next few years
- www.phonearena.com — I was wrong about the Galaxy Z Fold 8, but the iPhone Ultra is still in danger
- www.dailymail.com — Apple is hosting its 'surprise and shine' event this week where it could unveil its foldable iPhone Ultra - here's how you can watch live
- www.macworld.com — iPhone Ultra: Latest foldable iPhone release date, price, specs and rumors
- www.phonearena.com — The reason behind the foldable iPhone Ultra’s staggered launch makes sense, but I’m still bummed about it
- mobilesyrup.com — Edifier ES850NB headphones review: great value option
- www.digit.in — CMF Buds Neo review: Enjoyable sound, good ANC, and impressive value