Longines Improves Its Classic, Complicated Chronograph. It’s Still an Absurd Bargain

Live updates

1. 19d ago

   Longines Updates Master Chrono Monopusher

   Longines has refreshed its Master Collection with a redesigned monopusher chronograph and updated triple calendar chrono. The watches boast improved designs and mechanics. Industry observers praise the brand's value proposition, citing competitive pricing. The revamped collection maintains Longines' reputation for offering high-quality timepieces at reasonable prices.

   Why it matters

   The watchmaker's move comes as consumers increasingly seek out luxury timepieces that balance quality and affordability. Longines' Master Collection has historically featured complicated watches at relatively low prices. The brand's efforts to refresh its lineup may attract both new and loyal customers. The watch industry has seen a trend towards more accessible luxury goods.

   What is confirmed

   • Longines refreshed its Master Collection with a new monopusher chronograph.
   • The watches feature improved designs and mechanics.
   • The brand is known for offering high-quality timepieces at reasonable prices.
   • Henry Cavill starred in a Longines campaign highlighting the value of their watches.

   What to watch next

   • Longines' sales figures following the release
   • Consumer reviews of the updated Master Collection
   • Further updates to the Master Collection lineup
   Sources used for this update (5)

   1. Gear Patrol — Longines Improves Its Classic, Complicated Chronograph. It’s Still an Absurd Bargain
   2. Monochrome Watches — First Look: The New Longines Master Chrono Monopusher (Incl. Video)
   3. Revolution Watch — Longines Rounds Out the Redesigned Master Collection
   4. Esquire — Henry Cavill's Longines Campaign Highlights One of the Best-Value Watches of 2026
   5. Hodinkee — Hands-On The Longines Master Collection Launches A New Monopusher Chronograph Alongside A Refresh Of The Triple Calendar Chrono
   confidence 90%