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● LIVE Updated 2h ago · 12 sources tracked

Mass Effect fans ramp up efforts to save BioWare's RPG series with a Times Square billboard and plans for more ads outside The Game Awards "funded by the community"

Mass Effect supporters are escalating their campaign to rescue the sci-fi franchise following Electronic Arts shutting down BioWare and canceling the next game in the series. A community-funded billboard is now live in Times Square as part of a broader push that includes plans for additional advertisements outside The Game Awards. Alongside the physical displays, a change.org petition supporting the movement has surpassed 200,000 signatures. The organized effort aims to compel the publisher to reverse its decision and keep the beloved universe alive.

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⚡ Key Developments & Real-Time Context
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  • ✓ Electronic Arts shut down BioWare and canceled the next Mass Effect game.
  • ✓ Over 210,000 users signed the Save Mass Effect petition following the studio closure.
  • ✓ Fans purchased a Save Mass Effect billboard in Times Square and plan more ads outside The Game Awards.
🛡️ Source Corroboration: 12 independent reporting domains (100% confidence) ⏱ Read time: ~2 min

What changed

Community organizers launched a physical Times Square billboard and announced further advertisements outside upcoming industry events.

Live updates

  1. Fans Launch Times Square Ad to Save Mass Effect

    Mass Effect supporters are escalating their campaign to rescue the sci-fi franchise following Electronic Arts shutting down BioWare and canceling the next game in the series. A community-funded billboard is now live in Times Square as part of a broader push that includes plans for additional advertisements outside The Game Awards. Alongside the physical displays, a change.org petition supporting the movement has surpassed 200,000 signatures. The organized effort aims to compel the publisher to reverse its decision and keep the beloved universe alive.

    Why it matters

    Electronic Arts eliminated 400 jobs and shuttered BioWare as part of a corporate studio restructuring that also impacts Respawn and DICE. The studio closure abruptly halted future projects for the role-playing game series, sparking immediate backlash from its player base. Fans have organized online petitions and outdoor advertising campaigns to demand that the publisher restore the franchise.

    What is confirmed

    • Electronic Arts shut down BioWare and canceled the next Mass Effect game.
    • Over 210,000 users signed the Save Mass Effect petition following the studio closure.
    • Fans purchased a Save Mass Effect billboard in Times Square and plan more ads outside The Game Awards.

    Still unconfirmed

    • The campaign has divided BioWare fans rather than united them.

    What to watch next

    • Reactions or official responses from Electronic Arts to the advertising campaign and petition
    • Deployment of planned advertisements outside The Game Awards
    Sources used for this update (12)
    1. www.nytimes.com — Latest Polls
    2. Bloomberg.com — Electronic Arts to Shed 400 Jobs, Shut Down BioWare to Cut Costs
    3. Variety — Electronic Arts Laying Off 3% of Employees in Studios Restructuring: BioWare Shutting Down, Respawn and DICE to Team on ‘Star Wars: Battlefront 3’
    4. Kotaku — Mass Effect: Universe Would Have Allowed Players To 'Generate' Timelines That Acknowledged Multiple Choices From The Trilogy
    5. Eurogamer.net — Mass Effect fans ramp up efforts to save BioWare's RPG series with a Times Square billboard and plans for more ads outside The Game Awards "funded by the community"
    6. 80 Level — Over 210,000 Users Signed the 'Save Mass Effect' Petition After EA Shut Down BioWare
    7. www.ign.com — Mass Effect Fans Buy SaveMassEffect Billboard in Times Square
    8. www.eurogamer.net — Mass Effect fans ramp up efforts to save BioWare's RPG series ...
    9. www.europesays.com — Mass Effect fans ramp up efforts to save BioWare’s RPG series ...
    10. kotaku.com — The Fans Trying To Save Mass Effect Just Paid For A Billboard ...
    11. tabplugins.com — Mass Effect fans ramp up efforts to save BioWare's RPG series ...
    12. www.thegamer.com — Mass Effect Fans Take Campaign To Save The Series To Times Square
    confidence 100%
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