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● LIVE Updated 2h ago · 14 sources tracked

Nike stock drops as revenue falls short of estimates, China sales plunge again

Nike's stock fell 9-10% after reporting fiscal Q1 revenue that missed estimates, with weakness in China and plans to cut jobs. The sportswear giant's earnings per share beat expectations, but revenue was lower than forecast. Nike's struggles in China continue, with sales plunging again.

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  • ✓ Nike's revenue missed estimates in Q1.
  • ✓ Nike's stock fell 9-10% after the earnings report.
  • ✓ Nike plans to cut jobs as part of restructuring measures.
  • ✓ Nike's sales in China continue to plunge.
🛡️ Source Corroboration: 14 independent reporting domains (85% confidence) ⏱ Read time: ~2 min

What changed

Nike reported its fiscal Q1 results, missing revenue estimates and cutting its full-year outlook, which led to a stock drop.

Live updates

  1. Nike stock drops as revenue falls short of estimates

    Nike's stock fell 9-10% after reporting fiscal Q1 revenue that missed estimates, with weakness in China and plans to cut jobs. The sportswear giant's earnings per share beat expectations, but revenue was lower than forecast. Nike's struggles in China continue, with sales plunging again.

    Why it matters

    Nike's disappointing revenue and weak guidance signal more pain for the company. The sportswear giant is trying to turn around its business and regain growth in China. Nike's stock has been dropping, with a 10% decline after the earnings report.

    What is confirmed

    • Nike's revenue missed estimates in Q1.
    • Nike's stock fell 9-10% after the earnings report.
    • Nike plans to cut jobs as part of restructuring measures.
    • Nike's sales in China continue to plunge.

    Still unconfirmed

    • Nike's weakness in China is a significant concern for investors.

    What to watch next

    • Nike's future sales growth in China
    • The impact of job cuts on Nike's operations
    • Nike's Q2 fiscal 2027 earnings report
    Sources used for this update (17)
    1. stocktwits.com — TEAM Stock Rallied Over 120% In 3 Months: Atlassian CEO Says If AI Can Replace You, 'You Have A Relativel....
    2. stocktwits.com — GS Stock Edges Higher Premarket: Goldman Sachs Reportedly Weighs John Waldron As Next CEO
    3. CNBC — Nike is set to report earnings after the bell. Here's what to expect
    4. barrons.com — Nike Earnings: Hopes Aren’t High. The Stock Keeps Dropping.
    5. Yahoo Finance — Nike stock sinks as revenue misses estimates
    6. Business Wire — NIKE, Inc. Reports Fiscal 2027 First Quarter Results
    7. Bloomberg.com — Nike’s Results Fall Short of Estimates as Weakness Persists
    8. BBC — What's gone wrong at Nike? How the world's sportswear giant lost its mojo
    9. qz.com — Nike Q1 FY2027 earnings: revenue misses, full-year outlook cut
    10. About Nike — NIKE, Inc. Announces Changes to Its Operating Model —
    11. www.cnbc.com — Nike stock falls 10% after revenue falls and layoff plans ...
    12. www.gulf-times.com — tag - Gulf Times
    confidence 85%
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