Nissan, Back in Red, Cuts Sales View on China Slump
Nissan has lowered its full-year global sales outlook for the second time this fiscal year, citing deteriorating demand in China where local EV rivals are eroding market share. The Japanese automaker posted a 96% plunge in quarterly operating profit but maintained its full-year profit target, signaling confidence in cost cuts and restructuring. CEO Makoto Uchida outlined a counteroffensive focused on new hybrid models and accelerated EV launches tailored for China. The company also confirmed plans to reduce gasoline-car production as the market shifts rapidly toward electrification.
Listen to Live Briefing
Real-time synthesized voice briefing · Live Feeds Desk
- ✓ Nissan cut its full-year global sales forecast for the second time this fiscal year due to weak China demand.
- ✓ Quarterly operating profit fell 96% year-over-year.
- ✓ The company maintained its full-year profit target despite the profit plunge.
- ✓ CEO Makoto Uchida outlined a plan to launch new hybrid models and EVs for the Chinese market.
What changed
Nissan announced a second downward revision to its annual sales forecast and detailed a China-focused recovery plan including new hybrids and EVs.
Live updates
-
Nissan cuts sales forecast again as China slump deepens
Nissan has lowered its full-year global sales outlook for the second time this fiscal year, citing deteriorating demand in China where local EV rivals are eroding market share. The Japanese automaker posted a 96% plunge in quarterly operating profit but maintained its full-year profit target, signaling confidence in cost cuts and restructuring. CEO Makoto Uchida outlined a counteroffensive focused on new hybrid models and accelerated EV launches tailored for China. The company also confirmed plans to reduce gasoline-car production as the market shifts rapidly toward electrification.
Why it matters
China has become the world's largest and most competitive EV market, forcing legacy automakers to adapt or retreat. Nissan's repeated forecast cuts reflect structural challenges: its aging model lineup lacks the software-defined features Chinese buyers now expect. The profit target hold suggests management believes fixed-cost reductions and alliance synergies with Renault and Mitsubishi can offset volume losses. Investors are watching whether the new China-specific hybrids and EVs arrive fast enough to stop share erosion.
What is confirmed
- Nissan cut its full-year global sales forecast for the second time this fiscal year due to weak China demand.
- Quarterly operating profit fell 96% year-over-year.
- The company maintained its full-year profit target despite the profit plunge.
- CEO Makoto Uchida outlined a plan to launch new hybrid models and EVs for the Chinese market.
- Nissan will reduce gasoline-car production as EV sales grow in China.
Still unconfirmed
- Nissan may accelerate localization of R&D and manufacturing in China beyond announced plans.
What to watch next
- Launch timeline and specs of China-specific hybrid and EV models
- Next quarterly earnings for signs of margin stabilization
- Market share data for Nissan and joint ventures in China
confidence 90%Sources used for this update (7)
- www.cnbc.com — Oil today: Iran, US, crude, wti, brent, trump
- tvlineups.com — Today Show on NBC Guests & Weekly Episode Schedule 2026
- WSJ — Nissan, Back in Red, Cuts Sales View on China Slump
- CNBC — Nissan cuts sales forecast again on China woes as CEO outlines plan to fight back
- The Guardian — Nissan reduces petrol car production as EV sales boom in China
- AP News — Japanese automaker Nissan reduces red ink and vows to return to profit for the full year
- Automotive News — Nissan keeps profit target despite 96% plunge in quarterly operating earnings
Community Sentiment: How do you assess this situation?
Voice your perspective · Real-time aggregated sentiment from the Live Feeds community