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Nvidia Graphics Cards Are About to Get Even More Expensive

Asus and Gigabyte have implemented a second price increase for RTX 50-series GPUs in 2026, adding between $96 and $666 per card. New RTX 5090 units now cost at least $4,500, while used models command at least $4,000. These hikes push some GPU prices toward 2.5 times their original launch costs. This price surge coincides with restocking warnings for RTX 5070, 5070 Ti, and 5080 models. The increases stem from a DRAM crisis where manufacturers prioritize AI training memory over consumer hardware.

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What changed

Asus and Gigabyte officially increased RTX 50-series prices for a second time in 2026.

Live updates

  1. Asus and Gigabyte Raise RTX 50-Series Prices Amid DRAM Crisis

    Asus and Gigabyte have implemented a second price increase for RTX 50-series GPUs in 2026, adding between $96 and $666 per card. New RTX 5090 units now cost at least $4,500, while used models command at least $4,000. These hikes push some GPU prices toward 2.5 times their original launch costs. This price surge coincides with restocking warnings for RTX 5070, 5070 Ti, and 5080 models. The increases stem from a DRAM crisis where manufacturers prioritize AI training memory over consumer hardware.

    Why it matters

    The chip shortage, known as RAMaggedon, has caused price spikes across Nvidia and AMD hardware. Retailers like Amazon and Best Buy already saw the RTX 5080 exceed the MSRP of the flagship RTX 5090. This trend reflects a broader industry shift toward AI infrastructure at the expense of gaming hardware.

    What is confirmed

    • Asus and Gigabyte increased RTX 50-series prices by $96 to $666 per card.
    • New RTX 5090 graphics cards cost at least $4,500.
    • Used RTX 5090 graphics cards cost at least $4,000.

    Still unconfirmed

    • Retailers are facing restocking issues for the RTX 5070, 5070 Ti, and 5080.

    What to watch next

    • Official MSRP adjustments from Nvidia
    • Supply chain reports on DRAM production shifts from AI to consumer gear
    • Further price hikes from other major GPU board partners
    Sources used for this update (5)
    1. www.ign.com — The Alienware RTX 5090 Gaming PC Drops to $4,780, Nearly the Same Price as Buying the GPU By Itself
    2. au.pcmag.com — Oupes Guardian 6000 V2 Portable Power Station Review: A Strong Value for Serious Home Backup
    3. uk.pcmag.com — I Test Portable Power Stations for a Living. This FCC Ruling Might Put Me Out Work
    4. thenextweb.com — GPU prices are approaching 2.5x their launch cost. Asus and Gigabyte just made it official with a second 2026 price hike.
    5. www.tweaktown.com — Retailer issues warning: If you want a GeForce RTX 5070, RTX 5070 Ti or RTX 5080, you better hurry
    confidence 90%

  2. Asus and Gigabyte Raise RTX 50-Series Prices Amid DRAM Crisis

    Asus and Gigabyte have implemented a second price increase for RTX 50-series graphics cards in 2026, with costs rising between $96 and $666 per unit. New RTX 5090 cards now cost at least $4,500, while used models fetch $4,000. This follows a broader trend where consumer GPU prices are approaching 2.5 times their original launch costs. These increases stem from a DRAM crisis that prioritizes AI training memory over consumer hardware, leading to restocking difficulties for the RTX 5070, 5070 Ti, and 5080 models.

    Why it matters

    A chip shortage known as RAMaggedon has shifted manufacturer priorities toward AI infrastructure. This has caused price spikes for both Nvidia and AMD Radeon hardware. The resulting scarcity makes standalone GPUs nearly as expensive as full gaming PCs.

    What is confirmed

    • Asus and Gigabyte increased RTX 50-series prices by $96 to $666 per card.
    • New RTX 5090 graphics cards cost at least $4,500.
    • The DRAM crisis is the cause of the price increases.

    Still unconfirmed

    • GPU prices are approaching 2.5x their launch cost.
    • Used RTX 5090 cards are selling for $4,000.
    • A buyer's RTX 5090 order for $4,429 was cancelled during purchase.

    What to watch next

    • Official price lists for RTX 5070 and 5080 from other major board partners
    • Updates on DRAM production capacity for consumer-grade memory
    • Retailer stock levels for the RTX 50-series lineup
    Sources used for this update (5)
    1. www.ign.com — The Alienware RTX 5090 Gaming PC Drops to $4,780, Nearly the Same Price as Buying the GPU By Itself
    2. au.pcmag.com — Oupes Guardian 6000 V2 Portable Power Station Review: A Strong Value for Serious Home Backup
    3. uk.pcmag.com — I Test Portable Power Stations for a Living. This FCC Ruling Might Put Me Out Work
    4. thenextweb.com — GPU prices are approaching 2.5x their launch cost. Asus and Gigabyte just made it official with a second 2026 price hike.
    5. www.tweaktown.com — Retailer issues warning: If you want a GeForce RTX 5070, RTX 5070 Ti or RTX 5080, you better hurry
    confidence 90%

  3. Nvidia and AMD Graphics Card Prices Rise Amid AI Chip Demand

    Consumer graphics card prices are increasing across major retailers. At Amazon and Best Buy, the Astral RTX 5080 now costs more than the MSRP of the RTX 5090, while the flagship card exceeds $4,300. This trend extends beyond Nvidia, as AMD Radeon GPU and memory kit prices are reportedly rising 10% in August. These hikes are driven by a chip crunch nicknamed RAMaggedon, where manufacturers prioritize advanced memory needed for AI training over consumer hardware.

    Why it matters

    The shift in production priorities toward AI infrastructure has created a supply imbalance for gaming components. This pivot makes high-end hardware less accessible to gamers while increasing the cost of entry for current-generation GPUs.

    What is confirmed

    • The Astral RTX 5080 is selling for more than the RTX 5090 MSRP at Best Buy and Amazon.
    • The Nvidia flagship card now costs more than $4,300.
    • Chipmakers are prioritizing the production of advanced computer memory to support AI training.

    Still unconfirmed

    • AMD Radeon GPU and memory kit prices may rise 10% in August.
    • Nvidia RTX 50-Series GPUs could see a price increase of 20-30% in 2026.

    What to watch next

    • Official confirmation of AMD price increases for August.
    • Price adjustments for RTX 50-series cards at other major US retailers.
    • Data on whether AI memory demand eases to lower consumer GPU costs.
    Sources used for this update (9)
    1. tomshardware.com — Nvidia's fastest graphics cards get US price increase at Best Buy, Amazon — Astral RTX 5080 now costs more than 5090's MSRP, flagship card now commands more than $4,300
    2. The Verge — Best Buy is selling an RTX 5080 for more than the RTX 5090’s MSRP
    3. IGN — Nvidia Graphics Cards Are About to Get Even More Expensive
    4. VideoCardz.com — AMD Radeon GPU and memory kit prices reportedly rising 10% in August
    5. Gizmodo — Graphics Cards Could Get Even More Expensive, and It’s Not Just Nvidia
    6. TechPowerUp — NVIDIA RTX 50-Series GPUs Could See Another 20-30% Price Hike in 2026
    7. www.ign.com — AI Is Making Games Worse, And For What?
    8. www.straitstimes.com — AI keeps consumer prices high in ‘RAMaggedon’ chip crunch
    9. mashable.com — I tested the top MacBook alternatives: See which Windows PCs actually beat Apple
    confidence 85%