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● LIVE Updated 47m ago · 9 sources tracked

OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google

OpenAI has rolled out verified business profiles and AI agents for e-commerce firms within ChatGPT. The update introduces tools that allow brands to claim profiles, view mention counts, and track how they appear in conversations. Additionally, OpenAI launched the ChatGPT Wallet, allowing its dots AI agents to make purchases for users through partnerships with major financial networks including American Express, Mastercard, and Visa, while enabling cardholders to retain their existing credit card rewards.

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  • ✓ OpenAI has rolled out verified business profiles and AI agents for US e-commerce firms.
  • ✓ The platform is giving brands data about how they appear in ChatGPT, including mention counts and analytics.
  • ✓ OpenAI launched the ChatGPT Wallet, allowing dots AI agents to make purchases for users in partnership with American Express, Mastercard, and Visa.
  • ✓ Cardholders keep their existing credit card rewards when using the ChatGPT Wallet.
🛡️ Source Corroboration: 9 independent reporting domains (100% confidence) ⏱ Read time: ~2 min

What changed

OpenAI launched verified business profiles, brand analytics, AI business agents, and the ChatGPT Wallet.

Live updates

  1. OpenAI Introduces Verified Business Profiles and ChatGPT Wallet

    OpenAI has rolled out verified business profiles and AI agents for e-commerce firms within ChatGPT. The update introduces tools that allow brands to claim profiles, view mention counts, and track how they appear in conversations. Additionally, OpenAI launched the ChatGPT Wallet, allowing its dots AI agents to make purchases for users through partnerships with major financial networks including American Express, Mastercard, and Visa, while enabling cardholders to retain their existing credit card rewards.

    Why it matters

    The introduction of verified business profiles and purchasing tools shifts ChatGPT closer to traditional search engine and e-commerce models. By offering brands data on their visibility and mention counts alongside AI business agents, the platform opens new pathways for corporate presence. The integration of a digital wallet with major credit card networks bridges conversational artificial intelligence with direct consumer transactions.

    What is confirmed

    • OpenAI has rolled out verified business profiles and AI agents for US e-commerce firms.
    • The platform is giving brands data about how they appear in ChatGPT, including mention counts and analytics.
    • OpenAI launched the ChatGPT Wallet, allowing dots AI agents to make purchases for users in partnership with American Express, Mastercard, and Visa.
    • Cardholders keep their existing credit card rewards when using the ChatGPT Wallet.

    Still unconfirmed

    • OpenAI's new business agents provide a free entry point into conversations that the company is also selling as an advertisement.

    What to watch next

    • Broader rollout of business profiles and analytics tools beyond initial US e-commerce firms.
    • Adoption metrics and merchant integration success for the ChatGPT Wallet and dots AI agents.
    Sources used for this update (10)
    1. OpenAI — Introducing Businesses in ChatGPT
    2. Reuters — OpenAI lets businesses claim ChatGPT profiles, adds AI agents for US e-commerce firms
    3. TechCrunch — OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google
    4. Search Engine Roundtable — OpenAI Working On ChatGPT Tools For Business For Analytics & Citations
    5. Digiday — ChatGPT is about to show brands their mention count
    6. The Verge — ChatGPT is getting verified AI ‘Business Agents’
    7. Quartz — OpenAI adds verified business profiles and AI agents to ChatGPT
    8. Digiday — OpenAI’s new business agents give brands a free way into the conversation it's also selling as an ad
    9. ADWEEK — OpenAI Gives Brands Some Data About How They Appear in ChatGPT
    10. www.cnbc.com — OpenAI launches ChatGPT Wallet, allowing its 'dots' AI agents to make purchases for users
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