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Perion to be acquired by India’s Affle for $420 million, marking a steep fall for a once-billion-dollar Israeli company

India-based Affle has signed a definitive merger agreement to acquire Perion, a NASDAQ-listed Israeli ad-tech firm, for $420 million. The all-cash transaction aims to scale Affle's CPCU business across developed markets. This acquisition marks a significant valuation drop for Perion, which was previously valued at over one billion dollars. The deal combines Affle's growth strategy in international markets with Perion's existing infrastructure in the ad-tech sector.

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  • ✓ Affle signed a definitive agreement to acquire Perion for $420 million.
  • ✓ The acquisition is an all-cash deal.
  • ✓ Perion is a NASDAQ-listed ad-tech company based in Israel.
  • ✓ Affle intends to use the acquisition to scale its CPCU business in developed markets.
🛡️ Source Corroboration: 7 independent reporting domains (100% confidence) ⏱ Read time: ~2 min

What changed

Affle and Perion signed a definitive merger agreement for a $420 million all-cash acquisition.

Live updates

  1. Affle to acquire Perion in $420 million all-cash deal

    India-based Affle has signed a definitive merger agreement to acquire Perion, a NASDAQ-listed Israeli ad-tech firm, for $420 million. The all-cash transaction aims to scale Affle's CPCU business across developed markets. This acquisition marks a significant valuation drop for Perion, which was previously valued at over one billion dollars. The deal combines Affle's growth strategy in international markets with Perion's existing infrastructure in the ad-tech sector.

    Why it matters

    Perion's decline from a billion-dollar valuation highlights volatility in the Israeli ad-tech sector. Affle is utilizing the purchase to expand its footprint in developed economies. The merger involves a transition of a US-listed entity to an Indian firm.

    What is confirmed

    • Affle signed a definitive agreement to acquire Perion for $420 million.
    • The acquisition is an all-cash deal.
    • Perion is a NASDAQ-listed ad-tech company based in Israel.
    • Affle intends to use the acquisition to scale its CPCU business in developed markets.

    Still unconfirmed

    • Perion was previously a billion-dollar company.

    What to watch next

    • Regulatory approval of the merger agreement
    • Final closing date of the all-cash transaction
    Sources used for this update (7)
    1. CTech — Perion to be acquired by India’s Affle for $420 million, marking a steep fall for a once-billion-dollar Israeli company
    2. Seeking Alpha — Affle to acquire Perion for $420M in all-cash deal (PERI:NASDAQ)
    3. Business Wire — Perion Enters into Definitive Merger Agreement with Affle
    4. Kalkine India — Affle 3i (NSE:AFFLE) Signs Definitive Agreement to Acquire NASDAQ-Listed Ad-Tech Firm for US$420 Million
    5. Morningstar — Affle to acquire Perion, to scale its CPCU business across Developed markets
    6. The Jerusalem Post — An Israeli company is being sold for $420 million
    7. Globes - Israel Business News — Affle acquires Perion Network for $420m
    confidence 100%
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