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Salesforce agrees to buy Cresta (CRM:NYSE)

Salesforce announced on November 2, 2026, that it signed a definitive agreement to acquire Cresta, a voice-first customer experience platform. The acquisition integrates Cresta's voice agents, conversation analysis, and human representative assistance into the Salesforce CRM. The deal is expected to close in FY 2028. The transaction aims to unite advanced voice agents with Salesforce to connect customers, conversations, and outcomes. Cresta currently provides AI agents that handle customer calls for companies including Comcast and Marriott.

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  • ✓ Salesforce announced the definitive agreement to acquire Cresta on November 2, 2026.
  • ✓ Cresta provides a platform featuring voice agents, conversation analysis, and assistance for human representatives.
  • ✓ The deal is expected to close in FY 2028.
🛡️ Source Corroboration: 11 independent reporting domains (90% confidence) ⏱ Read time: ~2 min

What changed

Salesforce officially announced a definitive agreement to acquire Cresta to expand its voice-led AI capabilities.

Live updates

  1. Salesforce signs agreement to acquire Cresta

    Salesforce announced on November 2, 2026, that it signed a definitive agreement to acquire Cresta, a voice-first customer experience platform. The acquisition integrates Cresta's voice agents, conversation analysis, and human representative assistance into the Salesforce CRM. The deal is expected to close in FY 2028. The transaction aims to unite advanced voice agents with Salesforce to connect customers, conversations, and outcomes. Cresta currently provides AI agents that handle customer calls for companies including Comcast and Marriott.

    Why it matters

    This is the third deal Salesforce has made in two weeks. The move aligns with Salesforce's strategy to build an Agentic CRM that integrates human agents and AI across sales, marketing, and service workflows.

    What is confirmed

    • Salesforce announced the definitive agreement to acquire Cresta on November 2, 2026.
    • Cresta provides a platform featuring voice agents, conversation analysis, and assistance for human representatives.
    • The deal is expected to close in FY 2028.

    Still unconfirmed

    • The purchase price represents 1.7x Cresta's 2022 valuation.

    What to watch next

    • Official confirmation of the acquisition price
    • Regulatory approval of the merger
    • Closing of the transaction in FY 2028
    Sources used for this update (12)
    1. seekingalpha.com — Patient Capital Management Q3 2026 Commentary
    2. www.salesforce.com — Become an Agentic Enterprise: AI Playbook Part 1 - Salesforce
    3. Seeking Alpha — Salesforce agrees to buy Cresta (CRM:NYSE)
    4. Salesforce — Salesforce Signs Definitive Agreement to Acquire Cresta
    5. The Information — Exclusive: Salesforce Acquires Startup Cresta for $2.7 Billion
    6. FourWeekMBA — Salesforce’s $2.7B Cresta Deal Is 1.7x Its 2022 Valuation
    7. Constellation Research — Salesforce acquires Cresta in third deal in two weeks
    8. www.salesforce.com — Salesforce Signs Definitive Agreement to Acquire Cresta
    9. www.unite.ai — Salesforce Agrees to Buy Cresta for Voice-Led Customer ...
    10. cxfoundation.com — Salesforce To Acquire Cresta, Betting on Voice AI as the ...
    11. www.marketscreener.com — Salesforce : Signs Definitive Agreement to Acquire Cresta
    12. www.erp-leaders.com — Salesforce agreed to buy Cresta, whose AI agents answer ...
    confidence 90%
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