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Salesforce To Buy Braze In $5.7 Billion, All-Cash Deal As Acquisitions Continue

Salesforce has signed a definitive agreement to acquire customer engagement platform Braze for approximately $5.66 billion in enterprise value, offering $47.50 per share in cash. The transaction aims to boost Salesforce's marketing technology, artificial intelligence, and real-time mobile communication capabilities. Following the announcement, Salesforce shares slid three percent, while Braze stock hit a 52-week high. Analysts from UBS noted the acquisition strengthens the company's marketing position but raises questions about organic growth. The deal is expected to close in fiscal 2028, pending customary closing conditions and regulatory approvals.

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  • ✓ Salesforce entered a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value.
  • ✓ Holders of Braze Class A common stock will receive $47.50 in cash per share.
  • ✓ The transaction is expected to close in fiscal 2028.
  • ✓ Salesforce shares fell three percent following the announcement.
🛡️ Source Corroboration: 13 independent reporting domains (100% confidence) ⏱ Read time: ~2 min

What changed

Salesforce officially announced a definitive agreement to acquire Braze for $5.66 billion in cash.

Live updates

  1. Salesforce Agrees to Buy Braze in $5.7 Billion Cash Deal

    Salesforce has signed a definitive agreement to acquire customer engagement platform Braze for approximately $5.66 billion in enterprise value, offering $47.50 per share in cash. The transaction aims to boost Salesforce's marketing technology, artificial intelligence, and real-time mobile communication capabilities. Following the announcement, Salesforce shares slid three percent, while Braze stock hit a 52-week high. Analysts from UBS noted the acquisition strengthens the company's marketing position but raises questions about organic growth. The deal is expected to close in fiscal 2028, pending customary closing conditions and regulatory approvals.

    Why it matters

    The acquisition continues Salesforce's ongoing strategy of corporate expansion to strengthen its artificial intelligence and data portfolio. By integrating Braze, Salesforce seeks to provide enterprises with event-streaming technology to personalize customer interactions immediately as they happen. The purchase price values Braze Class A common stock at $47.50 per share in an all-cash transaction.

    What is confirmed

    • Salesforce entered a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value.
    • Holders of Braze Class A common stock will receive $47.50 in cash per share.
    • The transaction is expected to close in fiscal 2028.
    • Salesforce shares fell three percent following the announcement.

    Still unconfirmed

    • UBS stated that the deal risks raising fresh questions about the software giant's ability to deliver organic growth.

    What to watch next

    • Regulatory approvals and clearance of the transaction
    • Shareholder vote on the acquisition terms
    • Official updates regarding the fiscal 2028 closing timeline
    Sources used for this update (15)
    1. Salesforce — Salesforce Signs Definitive Agreement to Acquire Braze
    2. Investor's Business Daily — Salesforce To Buy Braze In $5.7 Billion, All-Cash Deal As Acquisitions Continue
    3. Reuters — Salesforce deepens AI bets with $5.66 billion Braze deal
    4. WSJ — Salesforce to Buy Customer-Engagement Platform for Nearly $5.7 Billion
    5. Yahoo Finance — Why Did BRZE, HLT, HAS Stocks Hit 52-Week Highs Today?
    6. www.salesforce.com — Salesforce Signs Definitive Agreement to Acquire Braze
    7. finance.yahoo.com — Salesforce to buy Braze for $5.7 billion, CRM shares slide 3%
    8. www.cio.com — Salesforce to buy Braze for $5.7 billion to boost real-time ...
    9. www.cnbc.com — Salesforce to acquire Braze in $5.66 billion deal - CNBC
    10. www.braze.com — Salesforce Signs Definitive Agreement to Acquire Braze
    11. www.financierworldwide.com — Salesforce to acquire Braze in $5.66bn deal — Financier Worldwide
    12. finance.yahoo.com — Salesforce to Buy Braze for $5.66B, Betting Big on Real-Time ...
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