Salesforce to Buy Customer-Engagement Platform for Nearly $5.7 Billion
Salesforce has signed a definitive agreement to acquire customer-engagement software company Braze for approximately $5.66 billion in enterprise value, or $47.50 per share in cash. The deal is designed to expand Salesforce's marketing and artificial intelligence capabilities by integrating Braze's event-streaming platform. Following the announcement, Braze stock surged 50 percent, while Salesforce shares slid 3 percent amid broader market declines in artificial intelligence stocks.
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- ✓ Salesforce agreed to acquire Braze for approximately $5.66 billion in enterprise value, offering $47.50 per share in cash.
- ✓ Braze is an artificial intelligence-powered platform and event-streaming tool used for customer engagement and marketing.
- ✓ Braze stock surged 50 percent following the announcement of the acquisition deal.
- ✓ Salesforce shares slid 3 percent following the acquisition announcement.
What changed
Salesforce officially announced a definitive agreement to acquire Braze in a cash transaction valued at $5.66 billion.
Live updates
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Salesforce Agrees to Buy Braze for Nearly $5.7 Billion
Salesforce has signed a definitive agreement to acquire customer-engagement software company Braze for approximately $5.66 billion in enterprise value, or $47.50 per share in cash. The deal is designed to expand Salesforce's marketing and artificial intelligence capabilities by integrating Braze's event-streaming platform. Following the announcement, Braze stock surged 50 percent, while Salesforce shares slid 3 percent amid broader market declines in artificial intelligence stocks.
Why it matters
Founded in 2011 and public a decade later, Braze has operated as a longtime competitor to Salesforce's Marketing Cloud product. The acquisition brings mobile-focused, real-time customer engagement capabilities into the Salesforce portfolio, helping enterprises personalize interactions across email, text, and push notifications as they happen.
What is confirmed
- Salesforce agreed to acquire Braze for approximately $5.66 billion in enterprise value, offering $47.50 per share in cash.
- Braze is an artificial intelligence-powered platform and event-streaming tool used for customer engagement and marketing.
- Braze stock surged 50 percent following the announcement of the acquisition deal.
- Salesforce shares slid 3 percent following the acquisition announcement.
Still unconfirmed
- Broader market weakness and declining artificial intelligence stocks weighed on the Nasdaq and contributed to Salesforce's share price slide.
What to watch next
- Regulatory approval and closing conditions for the acquisition
- Impact on Marketing Cloud customers and product integration details
confidence 100%Sources used for this update (16)
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- CNBC — Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50%
- Salesforce — Salesforce Signs Definitive Agreement to Acquire Braze
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- Axios — Salesforce makes brazen gamble
- WSJ — Salesforce to Buy Customer-Engagement Platform for Nearly $5.7 Billion
- CMSWire — What Does Salesforce’s Braze Deal Mean for Marketing Cloud Customers?
- finance.yahoo.com — Salesforce to Buy Marketing Platform Braze for $5.7 Billion
- www.salesforce.com — Salesforce Signs Definitive Agreement to Acquire Braze
- finance.yahoo.com — Salesforce to buy Braze for $5.7 billion, CRM shares slide 3%
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