Salesforce to Buy Marketing Platform Braze for $5.7 Billion
Salesforce signed a definitive agreement to purchase customer engagement software company Braze for approximately $5.66 billion, or nearly $5.7 billion in enterprise value. Under the terms of the deal, Salesforce will offer $47.50 per share in cash. The acquisition is designed to strengthen Salesforce and deepen its artificial intelligence capabilities within its marketing tools. The transaction sent Braze stock soaring about 50 percent, while Salesforce shares slid roughly 3 percent following the announcement.
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- ✓ Salesforce agreed to acquire customer engagement software company Braze for approximately $5.66 billion in enterprise value.
- ✓ Salesforce is offering $47.50 per share in cash for Braze.
- ✓ The transaction sent Braze stock soaring 50 percent.
- ✓ Salesforce shares slid 3 percent following the announcement of the acquisition.
What changed
Salesforce officially announced its definitive agreement to buy Braze for $5.66 billion in an all-cash deal.
Live updates
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Salesforce Agrees to Acquire Braze for $5.7 Billion
Salesforce signed a definitive agreement to purchase customer engagement software company Braze for approximately $5.66 billion, or nearly $5.7 billion in enterprise value. Under the terms of the deal, Salesforce will offer $47.50 per share in cash. The acquisition is designed to strengthen Salesforce and deepen its artificial intelligence capabilities within its marketing tools. The transaction sent Braze stock soaring about 50 percent, while Salesforce shares slid roughly 3 percent following the announcement.
Why it matters
The acquisition expands Salesforce through a high-profile all-cash purchase, continuing its ongoing corporate consolidation. Braze operates as an artificial intelligence-powered platform for marketers, providing customer engagement software that fits into the broader enterprise software sector. Legal counsel for the agreement is being guided by three major law firms: Wachtell, Covington, and Davis Polk.
What is confirmed
- Salesforce agreed to acquire customer engagement software company Braze for approximately $5.66 billion in enterprise value.
- Salesforce is offering $47.50 per share in cash for Braze.
- The transaction sent Braze stock soaring 50 percent.
- Salesforce shares slid 3 percent following the announcement of the acquisition.
- Wachtell, Covington, and Davis Polk guided the agreement.
What to watch next
- Regulatory approvals and closing conditions for the acquisition
- Impact on Marketing Cloud customers and product integration timelines
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- Bloomberg.com — Salesforce to Buy Marketing Platform Braze for $5.7 Billion
- CNBC — Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50%
- Salesforce — Salesforce Signs Definitive Agreement to Acquire Braze
- Investor's Business Daily — Salesforce To Buy Braze In $5.7 Billion, All-Cash Deal As Acquisitions Continue
- Yahoo Finance — Top Midday Stories: Salesforce to Acquire Braze for $5.66 Billion; GM Q3 EPS, Revenue Top Estimates But Stock Falls
- Reuters — Salesforce deepens AI bets with $5.66 billion Braze deal
- CMSWire — What Does Salesforce’s Braze Deal Mean for Marketing Cloud Customers?
- finance.yahoo.com — Salesforce to Buy Marketing Platform Braze for $5.7 Billion
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