Thanksgiving-inspired Lay's chips to hit stores. See festive flavors

Live updates

1. 1h ago

   Lay's Rolls Out Thanksgiving and Holiday Potato Chip Flavors

   Lay's is launching five limited-time holiday flavors across the United States. The collection features traditional Thanksgiving meal items alongside dessert-inspired varieties. Cheddar Scalloped-Style Potatoes and Roasted Holiday Turkey chips are slated to hit shelves nationwide. Additional seasonal flavors include Maple Bacon and chocolate-covered Wavy snacks featuring Dubai-style dark chocolate and pistachios. PepsiCo is introducing these salty and dessert-inspired limited-time offerings to supermarket aisles for the holiday season, giving shoppers a chance to taste Thanksgiving dishes in chip form.

   Why it matters

   Holiday-themed snack releases are a seasonal strategy for major food brands looking to capture consumer interest during late-year celebrations. Limited-time offerings create urgency and social media engagement through novelty food items. This rollout blends savory meal profiles with trendy dessert combinations to stand out on grocery store shelves.

   What is confirmed

   • Lay's is launching five limited-time holiday flavors inspired by holiday dishes and popular chocolate desserts in supermarket aisles across the United States.
   • The new lineup includes Cheddar Scalloped-Style Potatoes, Roasted Holiday Turkey, and Maple Bacon.
   • The collection also features chocolate-coated Wavy snacks featuring Dubai-style dark chocolate and pistachios.
   • Cheddar Scalloped-Style Potatoes and Holiday Turkey chips dropped nationwide on Sunday, Oct. 25.

   Still unconfirmed

   • Maple Bacon chips will be released on November 8, and chocolate-covered Wavy chips will launch on December 1.

   What to watch next

   • Store inventory arrival of Maple Bacon chips on November 8
   • Release of chocolate-covered Wavy chips on December 1
   Sources used for this update (18)

   1. www.yahoo.com — Yahoo
   2. PR Newswire — Lay's® Brings the Holi-LAY's® Table to Life with Five New Limited-Time Flavors Inspired by Holiday Dishes
   3. TODAY.com — Lay’s Wants Us to Eat Thanksgiving Dinner by the Handful, so I Tried the New Chips
   4. USA Today — Thanksgiving-inspired Lay's chips to hit stores. See festive flavors
   5. People.com — Lay’s Is Getting Festive with 5 New Holiday Flavors — Including a Dubai Chocolate-Inspired Chip
   6. Food Dive — Leftovers: Lays gives thanks with holiday flavors | Dogfish Head brews ‘ancient’ beer
   7. Simply Recipes — Lay’s Is Releasing a First-Of-Its-Kind Chip for a Limited Time
   8. Yahoo — Lay’s Thanksgiving Potato Chips Include Turkey And More
   9. www.today.com — Lay's wants us to eat Thanksgiving dinner by the handful, so ...
   10. www.yahoo.com — Thanksgiving-inspired Lay's chips to hit stores. See festive ...
   11. www.newsbreak.com — A Limited-edition Oreo treat is returning to America - NewsBreak
   12. minneapolisbulletin.com — 5 New Lay’s Holiday Chip Flavors Rolling Out Across the U.S.
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