The MacRumors Show: iPhone 18 Pro Event Expectations
Apple scheduled an event for Wednesday, September 9, at 10 a.m. Pacific Time to introduce the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable device, the iPhone Ultra. While these phones may maintain the design of the iPhone 17 Pro series, they are expected to include internal hardware upgrades. Some reports suggest a significant price increase for the Pro models in the U.S. market. This launch may be the first of several product waves extending into early 2027.
What changed
The event date is confirmed for September 9 at 10 a.m. PT.
Live updates
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Apple to unveil iPhone 18 Pro and foldable iPhone Ultra tomorrow
Apple scheduled an event for Wednesday, September 9, at 10 a.m. Pacific Time to introduce the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable device, the iPhone Ultra. While these phones may maintain the design of the iPhone 17 Pro series, they are expected to include internal hardware upgrades. Some reports suggest a significant price increase for the Pro models in the U.S. market. This launch may be the first of several product waves extending into early 2027.
Why it matters
The event marks the transition to a new leadership era under Ternus and follows the M6 chip debut. It introduces the first foldable hardware in Apple's phone lineup.
What is confirmed
- Apple will hold an event on Wednesday, September 9, at 10 a.m. Pacific Time.
- The event will unveil the iPhone 18 Pro and iPhone 18 Pro Max.
- Apple is expected to introduce a foldable iPhone Ultra.
Still unconfirmed
- iPhone 18 Pro models may cost $200 to $300 more than iPhone 17 Pro models in the U.S.
- The devices may feature an A20 Pro chip and a smaller Dynamic Island.
- Apple may release a second wave of Macs, iPads, home products, and iPhones through early 2027.
What to watch next
- Official confirmation of iPhone 18 Pro pricing
- Announcement of pre-order dates
- Confirmation of A20 Pro chip specifications
confidence 90%Sources used for this update (4)
- www.macrumors.com — iPhone 18 Pro: Release Date and Pre-Orders
- www.macrumors.com — Apple to Unveil iPhone 18 Pro Tomorrow With These 12 New Features
- www.theapplepost.com — Apple could have a second wave of products coming immediately after its iPhone event
- english.mathrubhumi.com — iPhone 18 launch: Date, time, live stream and what Apple may unveil
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Apple to reveal iPhone 18 Pro and foldable device at Wednesday event
Apple will host its "surprise and shine" event this Wednesday, September 10, to unveil the iPhone 18 Pro and iPhone 18 Pro Max. The company is widely expected to introduce its first foldable device, potentially named the iPhone Ultra. This launch follows the recent debut of the M6 chip and marks a new leadership era under Ternus. The iPhone 18 Pro Max may feature exclusive hardware upgrades over the standard Pro model, including a larger battery and a variable-aperture camera.
Why it matters
Apple enters the foldable market late compared to Samsung and Google, creating pressure for the new device to justify the delay. The event signals a shift in hardware architecture following the release of the M6 chip.
What is confirmed
- Apple is hosting a surprise and shine event this Wednesday.
- Apple will launch the iPhone 18 Pro and iPhone 18 Pro Max.
Still unconfirmed
- Apple will reveal the iPhone Ultra, its first foldable device.
- The iPhone 18 Pro Max will feature a variable-aperture camera and a larger battery.
- Apple is considering a round display for future Apple Watch models.
- A device called the iPhone Duo may be Apple's first foldable.
What to watch next
- Official product specifications for the iPhone Ultra
- Confirmation of the iPhone 18 Pro Max camera hardware
- The actual reveal of the Apple Watch design during the event
confidence 85%Sources used for this update (5)
- www.dailymail.com — Apple is hosting its 'surprise and shine' event this week where it could unveil its foldable iPhone Ultra - here's how you can watch live
- www.macrumors.com — Apple Watch With Round Display Rumored
- zeerawireless.com — iPhone Duo: Is This Apple’s First Foldable iPhone?
- www.theapplepost.com — What Apple probably won’t announce at its September 9 event
- www.theapplepost.com — iPhone 18 Pro Max could be the model to watch at Apple’s event
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Apple Prepares for Massive iPhone 18 Pro and Foldable Launch
Apple prepares to host its September 9 launch event featuring the upcoming iPhone 18 Pro and iPhone 18 Pro Max, alongside its first foldable iPhone. Market expectations point to the company introducing its biggest-ever slate of new products, kicking off the Ternus era under new leadership. Analysts anticipate new Siri devices and updates tied to hardware releases following the recent debut of the M6 chip, which offers hints regarding the architecture of the upcoming A20 Pro processor.
Why it matters
The September event carries the tagline Surprise and Shine and marks a transition in executive leadership alongside a notably expansive product lineup. Recent hardware disclosures, including the August 25 announcement of the M6 chip, provide architectural insight into the silicon developments expected inside the new iPhone generation. Observers are tracking how these hardware changes align with broader software integrations like new Siri devices.
What is confirmed
- Apple will hold its annual fall iPhone event on Wednesday, September 9.
- The upcoming event carries the tagline Surprise and Shine.
- Apple announced the M6 chip on August 25.
Still unconfirmed
- Apple will unveil the iPhone 18 Pro and iPhone 18 Pro Max at the September event.
- Apple is expected to introduce its first foldable iPhone during the presentation.
- The A20 Pro chip in the iPhone 18 Pro will share architectural traits with the M6 chip.
- The event will feature brand new Siri devices and a massive slate of products kicking off the Ternus era.
What to watch next
- Official product announcements at the September 9 launch event
- Confirmation of A20 Pro processor specifications and architecture
- Pricing and release date details for the iPhone 18 Pro lineup and foldable iPhone
confidence 90%Sources used for this update (9)
- MacRumors — The MacRumors Show: iPhone 18 Pro Event Expectations
- Bloomberg.com — Apple to Kick Off Ternus Era With Its Biggest-Ever Slate of New Products
- The Verge — What to expect at Apple’s September 9th launch event
- mashable.com — The latest iPhone 18 news, leaks, and rumors: Release date, price increases, new colors
- Macworld — Your wallet can sit out next week’s Apple event
- www.macrumors.com — Top Stories: 'Surprise and Shine' Apple Event Preview, John Ternus Takes Over, and More
- www.macworld.com — Get ready, Apple’s iPhone event is massive this year
- www.macrumors.com — iPhone 18 Pro: Everything M6 Tells Us About the A20 Chip
- www.macrumors.com — Four Sleeps Until iPhone 18 Pro: Here's What We Know