Top Stories: Apple Price Hikes Coming, 20th Anniversary iPhone Rumors, and More
Apple has increased the base price of the iPhone 18 Pro and iPhone 18 Pro Max by $100, starting at $1,199 for the 256GB model. Higher storage options saw larger increases, with the 1TB model reaching $1,799. Pre-orders for these devices opened on September 12 following the Surprise and shine event on September 9. While Mark Gurman of Bloomberg noted the base hike was smaller than some analysts predicted, reports on DRAM costs suggest further price increases could occur in 2027.
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- ✓ Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max on September 9 at its Surprise and shine event.
- ✓ Pre-orders for the iPhone 18 Pro models opened on Saturday, September 12 at 5:00 a.m.
- ✓ The base price for the iPhone 18 Pro and iPhone 18 Pro Max 256GB model is $1,199.
- ✓ The 1TB iPhone 18 Pro model is priced at $1,799.
What changed
Pre-orders for the iPhone 18 Pro series began September 12 and reports indicate potential price hikes in 2027 due to DRAM costs.
Live updates
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Apple Raises iPhone 18 Pro Prices as Pre-orders Open
Apple has increased the base price of the iPhone 18 Pro and iPhone 18 Pro Max by $100, starting at $1,199 for the 256GB model. Higher storage options saw larger increases, with the 1TB model reaching $1,799. Pre-orders for these devices opened on September 12 following the Surprise and shine event on September 9. While Mark Gurman of Bloomberg noted the base hike was smaller than some analysts predicted, reports on DRAM costs suggest further price increases could occur in 2027.
Why it matters
These price adjustments follow a June increase across Apple's home products, iPads, and Macs. The shift reflects rising component costs and a trend toward higher-tier pricing for professional hardware.
What is confirmed
- Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max on September 9 at its Surprise and shine event.
- Pre-orders for the iPhone 18 Pro models opened on Saturday, September 12 at 5:00 a.m.
- The base price for the iPhone 18 Pro and iPhone 18 Pro Max 256GB model is $1,199.
- The 1TB iPhone 18 Pro model is priced at $1,799.
Still unconfirmed
- Apple may increase iPhone prices again in 2027 based on DRAM cost reporting.
- Apple is releasing a foldable iPhone Duo.
What to watch next
- Official pricing and availability for the iPhone Duo
- Apple's 2027 hardware pricing announcements
confidence 90%Sources used for this update (2)
- www.macrumors.com — How to Pre-Order iPhone 18 Pro From Apple and Get the Model You Want on Launch Day
- mashable.com — Memory pricing suggests iPhones could get even more expensive in 2027
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Apple Raises iPhone 18 Pro Prices by Up to $300
Apple increased the base price of the iPhone 18 Pro and iPhone 18 Pro Max by $100, with the 256GB model starting at $1,199. Higher storage tiers see steeper hikes: the 512GB model costs $200 more than the previous generation, and the 1TB model costs $300 more, priced at $1,799. Mark Gurman of Bloomberg reports that this base increase is smaller than some analysts expected. These adjustments follow a June price hike across Apple's Mac, iPad, and home product lines.
Why it matters
Rising costs for memory and storage chips driven by AI and neocloud data center demand forced these changes. CEO Tim Cook previously stated the company could not absorb these expenses. This pricing shift occurs as the company prepares for a potential 20th-anniversary redesign in 2027.
What is confirmed
- The iPhone 18 Pro starts at $1,199 for 256GB of storage.
- The 1TB iPhone 18 Pro is priced at $1,799.
- Apple raised the base price of the iPhone 18 Pro and iPhone 18 Pro Max by $100 compared to the iPhone 17 Pro models.
- Apple increased prices for its Macs, iPads, and home products in June.
Still unconfirmed
- A major redesign for an iPhone 20 is expected in September 2027 to mark the 20th anniversary.
What to watch next
- Official pricing for the standard iPhone 18 models
- Sales data reflecting consumer reaction to the $300 storage premium
confidence 90%Sources used for this update (4)
- www.macrumors.com — iPhone 18 Pro's $100 Price Increase is Actually $300 If You Want 1TB Storage
- www.macrumors.com — iPhone 18 Pro Price Hike to Be Lower Than Expected
- www.theverge.com — Apple skips the base iPhone 18 at its fall launch event
- www.macworld.com — Apple just raised the price of every iPhone it sells
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Apple iPhone 18 Pro Prices May Rise Up to $200 This Week
Apple may increase iPhone 18 Pro and Pro Max prices by up to $200 during this week's launch event. This potential hike follows CEO Tim Cook's warning that the company cannot absorb rising memory and storage chip costs caused by AI and neocloud data center demand. While the immediate focus is the September 9 event, reports also point toward a major redesign for a 20th-anniversary iPhone 20 expected in September 2027, mirroring the significant shift seen with the iPhone X in 2017.
Why it matters
Rising component costs have already impacted Apple, with Mac and iPad prices increasing by an average of 23% two months ago. TrendForce previously noted that memory costs for certain new phones could climb nearly 400% year-over-year. These pressures coincide with a period of rapid hardware evolution in the smartphone market.
Still unconfirmed
- iPhone 18 Pro and Pro Max prices could rise by up to $200.
- The iPhone 20 may feature a landmark redesign for its 20th anniversary in September 2027.
- A 20th-anniversary iPhone in 2027 could be bezel-less.
- The iPhone 18 Pro and Pro Max may feature a smaller Dynamic Island, A20 2nm chip, and Apple's C2 modem.
- The iPhone 18 Pro and Pro Max may include battery and camera upgrades and new color options.
What to watch next
- Apple's official pricing announcement during the September 9 launch event.
- Confirmation of hardware specifications for the iPhone 18 Pro series.
- Further leaks regarding the 2027 anniversary model design.
confidence 70%Sources used for this update (6)
- tech.yahoo.com — I tried the bezelless concept phone at IFA, and it’s more futuristic than I thought
- www.cultofmac.com — iPhone 18 Pro and Pro Max rumors: What we know about Apple’s next flagship models [Updated]
- www.macworld.com — iPhone 18 Pro & Max: Release date, price, specs and latest rumors ahead of Apple’s event
- www.macrumors.com — iPhone 20 Rumors Point to These Ten Big Changes
- tech.yahoo.com — The best tech products of 2026, according to USA TODAY
- www.theapplepost.com — iPhone 18 Pro prices could deliver an unpleasant surprise this week
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Apple iPhone Prices May Jump 10-20% Amid Memory Cost Surge
Apple faces mounting cost pressures as upcoming iPhone models could see price increases of 10% to 20%. TrendForce reports that memory costs for certain new phones may climb nearly 400% compared to last year. These cost increases follow previous price bumps on Macs and iPads that averaged 23% two months ago. CEO Tim Cook stated that Apple cannot absorb the rising expenses of storage and memory chips driven by high demand from artificial intelligence and neocloud data centers. Apple prepares to reveal its latest lineup at a launch event on Sept. 9.
Why it matters
Component shortages and severe memory market strain are driving broader hardware adjustments across the tech industry, forcing major manufacturers to pass expenses to consumers. Apple matches pricing moves made by competitors like Samsung and Google as component costs soar. Meanwhile, industry roadmaps point toward future hardware shifts, including a potential foldable device slated for release by 2027.
What is confirmed
- TrendForce reports that Apple's memory costs for some of the new phones could be nearly 400% higher than last year.
- Apple CEO Tim Cook stated that the company cannot absorb the rising costs of storage and memory chips.
Still unconfirmed
- The new iPhones could cost 10% to 20% more, according to analyst predictions.
- Apple might skip the iPhone 18 this year.
- Apple's foldable iPhone roadmap runs through 2027 with four lineup tiers and a reported $2,000 price tag for the book-style foldable.
What to watch next
- Apple's hardware launch event scheduled for Sept. 9
- Official retail pricing announcements for the upcoming iPhone generation
- Further supply chain disclosures regarding memory chip availability
confidence 90%Sources used for this update (4)
- www.cnet.com — Apple Might Skip the iPhone 18 This Year. Is the iPhone 17 Still Worth It?
- www.macworld.com — Latest iOS news, reviews and advice
- www.cnet.com — The New iPhones Could Cost 10-20% More, an Analyst Predicts. Thanks a Lot, RAMageddon
- tech.yahoo.com — Apple’s Leaked iPhone Roadmap: Foldable, Full Overhaul, and a 2027 Wait
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Apple Prepares iPhone Price Hikes Amid Component Shortages
Apple will raise iPhone prices due to memory and chip supply chain issues, according to Bloomberg's Mark Gurman. CEO Tim Cook told The Wall Street Journal that Apple cannot absorb the rising costs of storage and memory chips, which are in high demand from neocloud and AI companies building data centers. This follows price increases on Macs and iPads that averaged 23% two months ago. While Apple may absorb some costs, the company is expected to match or exceed recent pricing moves made by Samsung and Google.
Why it matters
Rising component costs are impacting multiple hardware categories across the industry. Apple's strategy reflects a broader shift where hardware manufacturers pass supply chain volatility to consumers. These changes precede the expected September launch of the iPhone 18 Pro.
What is confirmed
- Apple increased prices on Macs and iPads by an average of 23% two months ago.
- Memory and chip supply chain issues are affecting Apple's product lines.
- Tim Cook told The Wall Street Journal that Apple can no longer absorb the increased cost of memory and storage chips.
Still unconfirmed
- Apple may raise prices for the iPhone 17 lineup when the iPhone 18 Pro launches in September.
- Apple plans to absorb some of the price increases caused by memory shortages.
- A 20th Anniversary iPhone may feature haptic buttons, an all-screen design, and under-display Face ID.
- Apple will match or exceed the phone pricing increases implemented by Google and Samsung.
What to watch next
- Official pricing for the iPhone 18 Pro launch in September
- Updates to the iPhone 17 price list
- Official announcement regarding a 20th Anniversary iPhone model
confidence 85%Sources used for this update (5)
- www.macrumors.com — Apple Preparing to Increase iPhone Prices
- www.macworld.com — iPhone price rises ‘inevitable,’ but may not be as bad as you expect
- www.cnet.com — Apple Reportedly Will Raise iPhone Prices, but Just How Much?
- www.macworld.com — 20th Anniversary iPhone: Everything we know so far
- www.macrumors.com — iPhone 17 Prices Could Go Up Soon
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Apple iPhone 18 Pro Price Hikes Expected
Apple's upcoming iPhone 18 Pro models are expected to see significant price hikes due to rising component costs. Analysts predict increases of up to $300, citing higher silicon and memory costs. This follows recent price hikes on Macs and iPads. The iPhone 18 series is expected to launch this fall, with a possible two-phase rollout.
Why it matters
The price hikes are attributed to increasing component costs, particularly for silicon and memory. Apple has recently raised prices for its Macs and iPads, suggesting a trend of increasing costs for its products. The iPhone 18 series is expected to launch in the fall, with some speculating a two-phase rollout.
What is confirmed
- Analysts predict iPhone 18 Pro price increases of up to $300 due to higher silicon and memory costs.
- The iPhone 18 series is expected to launch this fall.
Still unconfirmed
- iPhone 17 might get a price increase as early as next week.
- Get ready to pay more for the iPhone 18 Pro and iPhone Ultra when they arrive next month.
What to watch next
- The official launch date and pricing for the iPhone 18 series.
- Any announcements from Apple regarding price changes for the iPhone 17 or iPhone 18.
confidence 80%Sources used for this update (4)
- www.sandiegouniontribune.com — San Diego Union-Tribune
- www.macworld.com — iPhone price hikes are coming: ‘Absolutely no doubt’
- 9to5mac.com — iPhone 17 might get price increase next week, per new rumor
- nymag.com — Nordstrom’s Anniversary Sale Ends on Sunday Night. Shop Our Top Last-Chance Deals.
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Apple iPhone 18 Pro Price Hike Rumors Intensify
Apple's iPhone 18 Pro models may see significant price hikes due to rising component costs. Analysts predict increases of up to $300, citing higher silicon and memory costs. This follows recent price hikes on Macs and iPads. The iPhone 18 series is expected to launch this fall, with a possible two-phase rollout.
Why it matters
The rumored price hikes come as Apple faces increasing component costs and global shortages. The company's recent price increases on Macs and iPads have already impacted its stock value. The iPhone 18 series is expected to bring several enhancements, including a new iPhone 18 Pro Max.
What is confirmed
- The iPhone 17 Pro and iPhone 17 Pro Max start at $1,099 and $1,199, respectively.
- Apple is set to release the iPhone 18 lineup this fall, including a new iPhone 18 Pro Max.
Still unconfirmed
- The iPhone 18 Pro models could be up to $300 more expensive than the iPhone 17 Pro models.
- A two-phase rollout is reportedly planned for the iPhone 18 series.
What to watch next
- The official release date and pricing of the iPhone 18 series
- Confirmation of the rumored price hikes from Apple or more analysts
- The 2026 MLB trade deadline on August 3
confidence 70%Sources used for this update (6)
- www.macrumors.com — iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship
- www.foxsports.com — 2026 MLB Trade Deadline Buzz, Trades Tracker: Skubal Move Likely? Greene Trade?
- mashable.com — The latest iPhone 18 news, leaks, and rumors: Release date, price increases, and color options
- appleinsider.com — Huge $300 iPhone 18 Pro price hike rumored as chip shortage bites
- www.macrumors.com — iPhone 18 Pro Models Could Be Up to $300 More Expensive, Says Analyst
- www.macrumors.com — iPhone 18 Pro Price Hike Could Be Worse Than Expected
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Apple Implements Hardware Price Hikes as iPhone 18 Costs Loom
Apple has raised prices on Macs and iPads due to increasing component costs. These price hikes caused an initial drop in stock value before a recovery. Reports now suggest the iPhone 18 series may be next to see price increases.
What's confirmed:
- Apple increased prices on Macs and iPads due to rising component costs.
- Apple stock recovered after an initial hit from product price increases.
Still unconfirmed:
- The iPhone 18 Pro and Pro Max may see price increases due to manufacturing costs.
- The iPhone 18 may feature a foldable design, a variable-aperture camera, and better battery life.
- The 2027 iPhone 20 anniversary model could include an edge-to-edge display, hidden Face ID, and a 2nm A21 Pro chip.
- Electronics price relief may not arrive until 2029.
confidence 90%Sources used for this update (8)
- MacRumors: Apple News and Rumors
- 9to5Mac - Apple News & Mac Rumors Breaking All Day
- iPhone 18: Everything We Know About Apple's Biggest Updates
- Apple Raised Prices on Almost Everything. Is the iPhone Next?
- Apple’s stock recovers after hit from unprecedented price hikes on products
- Apple's 20th Anniversary iPhone 20: 10 Major Leaks and Upgrades - Geeky ...
- Apple's Price Hikes Signal Costlier Electronics for Years to Come
- Anticipated Price Hikes for iPhone 18 Pro Spark Widespread Controversy ...
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Apple Prepares Price Hikes and 20th Anniversary iPhone Redesign
Tim Cook confirmed that rising memory chip costs will force price increases across iPhones, iPads, and Macs. Apple is also planning a radical redesign for the 20th anniversary iPhone in 2027. This new model may be overseen by John Ternus.
What's confirmed:
- Tim Cook confirmed that price increases for Apple products are unavoidable.
- Apple plans an all-new iPhone design for the 20th anniversary in 2027.
Still unconfirmed:
- The iPhone 18 Pro could cost $1,399.
- John Ternus will be Apple's next CEO.
confidence 90%Sources used for this update (3)
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Tim Cook Confirms Apple Price Hikes Due to Memory Costs
Apple CEO Tim Cook stated that price increases are unavoidable because of unsustainable RAM and memory chip expenses. The company has previously shielded customers from these costs, but the situation is now critical. Price hikes may affect iPhones, iPads, and Macs.
What's confirmed:
- Tim Cook told The Wall Street Journal on June 17 that device price increases are unavoidable.
- Apple is raising prices because RAM and memory chip expenses have become unsustainable.
- Tim Cook described the memory cost situation as a 100-year flood.
- Apple has been absorbing huge increases in memory costs for the iPhone, iPad, and Mac.
Still unconfirmed:
- Base-model iPhones could increase by more than $200.
- Price hikes could begin as early as next week.
- iPhone 17 prices could rise within the current month.
- iPads and Macs may be the first devices to see price increases.
confidence 95%Sources used for this update (22)
- Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices
- Apple boss Tim Cook says prices to rise due to memory chip costs
- Why Apple Price Hikes Are Sending Micron Stock to a Record High
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- Memory crisis hits such extremes that 'even Apple can't be safe'
- Apple price hikes could kick in as early as next week
- Tim Cook Says iPhone Price Hikes Are Unavoidable as the AI Memory Crunch Reaches Buyers
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- The Memory Boom Has Been a Gift to Micron. For Apple, It's Becoming a Problem. Or Is It?
- Top Stories: Apple Price Hikes Coming, 20th Anniversary iPhone Rumors, and More
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- Apple’s Price Hike
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