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What Is Jetty? Co-Founder Allison Ellsworth Unpacks Her Splashy Poppi Follow-Up

Poppi co-founders Allison and Stephen Ellsworth have launched a new low-sodium hydration brand called Jetty, offering bottled drinks and powders in five flavors. Following the sale of Poppi to PepsiCo, the founders are entering the electrolyte beverage market to challenge established competitors like Gatorade. Jetty products are currently available through major retailers including Whole Foods, Target, and Amazon, targeting everyday consumers who prefer flavored and functional beverages over plain water.

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  • ✓ Allison and Stephen Ellsworth launched the hydration brand Jetty.
  • ✓ Jetty offers bottled drinks and powders in five flavors.
  • ✓ Jetty products are sold at Whole Foods, Target, and Amazon.
  • ✓ Poppi was sold to PepsiCo for $1.95 billion in 2025.
🛡️ Source Corroboration: 10 independent reporting domains (100% confidence) ⏱ Read time: ~2 min

What changed

Allison and Stephen Ellsworth officially launched their new hydration beverage company, Jetty, following the previous sale of Poppi.

Live updates

  1. Poppi Founders Launch Jetty Hydration Drink

    Poppi co-founders Allison and Stephen Ellsworth have launched a new low-sodium hydration brand called Jetty, offering bottled drinks and powders in five flavors. Following the sale of Poppi to PepsiCo, the founders are entering the electrolyte beverage market to challenge established competitors like Gatorade. Jetty products are currently available through major retailers including Whole Foods, Target, and Amazon, targeting everyday consumers who prefer flavored and functional beverages over plain water.

    Why it matters

    The launch follows the successful exit of prebiotic soda brand Poppi, which was sold to PepsiCo for $1.95 billion in 2025. The founders are applying their consumer brand expertise to the stale hydration category, introducing a better-for-you alternative. Jetty debuts with both ready-to-drink bottles and powder formats.

    What is confirmed

    • Allison and Stephen Ellsworth launched the hydration brand Jetty.
    • Jetty offers bottled drinks and powders in five flavors.
    • Jetty products are sold at Whole Foods, Target, and Amazon.
    • Poppi was sold to PepsiCo for $1.95 billion in 2025.

    Still unconfirmed

    • Jetty is specifically designed to rival Gatorade.

    What to watch next

    • Sales performance and consumer adoption figures at Whole Foods, Target, and Amazon
    • Expansion of retail distribution channels or new product flavors
    Sources used for this update (11)
    1. flipboard.com — Beloved singer’s wife killed after welcoming robbery suspects with lemonade
    2. inc.com — What Is Jetty? Co-Founder Allison Ellsworth Unpacks Her Splashy Poppi Follow-Up
    3. CNBC — Poppi founder still thinks water's boring—her new beverage company is betting consumers feel the same
    4. ELLE — Allison Ellsworth Sold Poppi for $2 Billion. Now She’s Back With Jetty.
    5. Quartz — Poppi founders are launching Jetty hydration drink to rival Gatorade
    6. The Cut — Allison Ellsworth Is Ready to Disrupt Water
    7. www.modernretail.co — Poppi founder Allison Ellsworth on launching Jetty, a new ...
    8. www.cnbc.com — Poppi founders launch Jetty to take on Gatorade - CNBC
    9. www.elle.com — Allison Ellsworth Sold Poppi for $2 Billion. Now She’s ...
    10. www.cnbc.com — Poppi founder launches hydration startup Jetty - CNBC
    11. finance.yahoo.com — Poppi Founders Launch jetty Hydration Drinks, Set to Disrupt ...
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