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'Who you gonna call?' The new Ecto-R1 is Rivian's Ghostbusters-themed electric SUV

Rivian is launching a Ghostbusters-themed Halloween celebration featuring custom Ecto-R1 electric SUV builds, a Bill Murray advertising spot, and an in-car software update. Rolling out to R1 and R2 vehicles starting October 9, the seasonal mode includes specialized light shows, lock sound effects, a scavenger hunt, and more through November 2. The custom vehicle builds feature sirens and a radar dish modeled after the iconic movie vehicle.

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  • ✓ Rivian unveiled the Ghostbusters-themed Ecto-R1 electric SUV custom build featuring sirens and a radar dish.
  • ✓ A Halloween software update rolls out starting October 9 to every R1 and R2 vehicle through November 2.
  • ✓ The seasonal features include light shows, sound effects, and a scavenger hunt.
🛡️ Source Corroboration: 12 independent reporting domains (100% confidence) ⏱ Read time: ~2 min

What changed

Rivian released a Ghostbusters-themed software update and custom Ecto-R1 vehicle builds for Halloween 2026.

Live updates

  1. Rivian Unveils Ecto-R1 and Ghostbusters Halloween Update

    Rivian is launching a Ghostbusters-themed Halloween celebration featuring custom Ecto-R1 electric SUV builds, a Bill Murray advertising spot, and an in-car software update. Rolling out to R1 and R2 vehicles starting October 9, the seasonal mode includes specialized light shows, lock sound effects, a scavenger hunt, and more through November 2. The custom vehicle builds feature sirens and a radar dish modeled after the iconic movie vehicle.

    Why it matters

    Automakers frequently use seasonal over-the-air software updates to engage existing vehicle owners and generate promotional visibility. Rivian is leaning into cinematic nostalgia for its largest Halloween celebration to date by partnering with the Ghostbusters franchise. The campaign spans custom physical builds alongside digital features pushed directly to customer vehicles.

    What is confirmed

    • Rivian unveiled the Ghostbusters-themed Ecto-R1 electric SUV custom build featuring sirens and a radar dish.
    • A Halloween software update rolls out starting October 9 to every R1 and R2 vehicle through November 2.
    • The seasonal features include light shows, sound effects, and a scavenger hunt.

    What to watch next

    • Customer reception and social media engagement regarding the Halloween software mode through November 2.
    Sources used for this update (12)
    1. Top Gear — 'Who you gonna call?' The new Ecto-R1 is Rivian's Ghostbusters-themed electric SUV
    2. Rivian — New Software: Who Ya Gonna Call?
    3. Ad Age — Rivian celebrates ‘Ghostbusters’ with Bill Murray spot, in-car effects and real Ecto-R1 vehicles
    4. Road & Track — Rivian Is Going Full ‘Ghostbusters’ for Halloween
    5. The Drive — Rivian Turned an R1S Into a Ghostbusters Ecto-1—Sirens, Radar Dish, and All. It Rules
    6. Car and Driver — Who Ya Gonna Call? Rivian Transforms Its EVs Into Ghostbusting Machines with Spooky Software Update
    7. www.motortrend.com — Get Busted: Rivian and Ghostbusters Collab to Create a Badass Ecto-R1 Custom Build
    8. www.topgear.com.ph — You can go ghostbusting in the Rivian Ecto-R1 electric SUV
    9. carbuzz.com — Rivian Calls Ghostbusters For A Halloween-Spec ECTO-R1 And ...
    10. www.caranddriver.com — Who Ya Gonna Call? Perhaps a ‘Ghostbusters’-Themed Rivian
    11. www.autonocion.com — Who You Gonna Call?: Rivian’s 2026 Halloween Update is ...
    12. riviantrackr.com — Rivian Halloween Mode 2026 Brings Ghostbusters to R1 and R2
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