Class action will target “Real-Time Bidding” (RTB) data breach in Microsoft’s advertising system, and is anticipated to affect Microsoft’s operations across the EU 26 May 2025 – In the first action of its kind in Ireland, the Irish Council for Civil Liberties (ICCL) will today apply to the High Court to launch a class action lawsuit … Read more
Enhanced YouTube Campaign Measurement Arrives in Europe Table of Contents Enhanced YouTube Campaign Measurement Arrives in Europe Independent Audience Measurement for YouTube: A Game Changer Leveling the Playing… The post ARCIENCEPROJECT & Google: YouTube Measurement Expansion – Europe appeared first on NewsyList. Source link
Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test adding creative assets including text, image, and video to feed-only campaigns through a beta programme available to interested advertisers. This can provide better insights to advertisers on which … Read more