rtb

Microsoft’s vast advertising business is target of ICCL Enforce application for class action launch under EU data law

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Class action will target “Real-Time Bidding” (RTB) data breach in Microsoft’s advertising system, and is anticipated to affect Microsoft’s operations across the EU 26 May 2025 – In the first action of its kind in Ireland, the Irish Council for Civil Liberties (ICCL) will today apply to the High Court to launch a class action lawsuit … Read more

EU ruling: tracking-based advertising by Google, Microsoft, Amazon, X, across Europe has no legal basis

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Landmark court decision against “TCF” consent pop ups on 80% of the internet 14 May 2025  Google, Microsoft, Amazon, X, and the entire tracking-based advertising industry rely on the “Transparency & Consent Framework” (TCF) to obtain “consent” for data processing. This evening the Belgian Court of Appeal ruled that the TCF is illegal. The TCF … Read more