Why Thailand is Reclaiming Chinese Tourists as Japan’s Popularity Plummets

Published on February 15, 2026 For years, the “Land of the Rising Sun” held a magnetic pull over Chinese travelers. From the neon-lit streets of Shinjuku to the serene temples of Kyoto, Japan was the undisputed champion of outbound tourism from China. However, as we move into the 2026 travel season, a seismic shift is … Read more