LinkedIn turned itself into a business-to-business display-ad powerhouse, capturing 47% of B2B digital display spending in 2024, according to eMarketer. Now it wants to take on connected TV. On Wednesday, LinkedIn announced a range of new video features targeted to its B2B advertising client base. Notable among the expansion are new capabilities being added to … Read more
TV Measurement reimagined: Broadcasters Seize Data Advantage Table of Contents TV Measurement reimagined: Broadcasters Seize Data Advantage TV Measurement Reimagined: Broadcasters seize the Data Advantage The Evolving TV Ecosystem: A New Era of Measurement broadcasters’ Unique Position in the New Landscape The power of Deterministic, Data-Driven Measurement A Defining Moment for Broadcasters Frequently Asked Questions … Read more
Partner Content Google Ad Manager is focusing on integrations with partners to ensure it is “bringing everyone in the ecosystem together”, according to two executives. “What we believe is the future of TV is interactivity,” Sourya Roy, senior product manager at Google, told The Media Leader. “It’s not a one-way street any more; it’s two-way … Read more