Nat Geo, the Disney-controlled nature, science and factual entertainment brand, is turning to creators as it seeks to carve out a digital presence that will span the platforms that increasingly dominate consumer attention. The company is launching what it calls the “Creator Cohort,” an initiative that will see the company work with eight creators on … Read more
K18 haircare is innovating beauty marketing by leveraging LinkedIn influencers, a fresh approach detailed in this News Directory 3 article. The brand, under Unilever, is collaborating with Creator Authority, partnering with influencers Jade Walters and Elvi Caperonis to run mentorships and product giveaways. this campaign taps into linkedin’s professional audience, aiming to highlight beauty’s impact … Read more
Spotify Launches Exclusive Video Podcast Program: New Ways for Creators to Monetize Spotify is stepping up its game in the video podcast space with the launch of its new "Partner Program," designed to empower popular podcast hosts to monetize their video content. This program, first announced in November, officially rolled out in the US, UK, … Read more