Flipkart and Nothing disrupt smartphone marketing with a bold call for mindful tech use
India – Flipkart and consumer electronics company Nothing have teamed up with Pepper Creative, a unit of Pepper Content, to launch a campaign promoting mindful tech use while reinforcing Nothing phones’ unique market positioning. Titled ‘Don’t Buy Me,’ the campaign took an unconventional approach to smartphone marketing, moving away from spec-driven promotion to encourage mindful … Read more