Hyundai Motor Company

Hyundai Motor is pioneering its content marketing strategy to align with the evolving media landscape and changing content trends among younger generations. Last year, the company took a fresh approach of releasing a short film ‘Night Fishing’, and this year, it is expanding into gaming through the partnership with Asphalt Legends Unite. The company will … Read more

The co-curated exhibitions by the partnering institutions will reflect on global interconnectedness in examining each locality and shared values. This approach encourages networks that bridge individuals and communities, local and translocal entities, and the past and future. The exhibitions will be presented at each institution in relation to their local context. The Hyundai Translocal Series … Read more