First, we got iPhones in Hermès orange, and now we might get them in Louboutin red. According to Bloomberg‘s Mark Gurman, Apple is already mulling over what the next premium colorway will be for its iPhone Pro models. While we’re not expecting iPhone 18 announcements until later this year, Gurman reported that “red is the … Read more
The hardest choice to make for building your next MacBook might be selecting a color. According to Bloomberg‘s Mark Gurman, Apple has tested colors including light yellow, light green, blue and pink for its next entry-level MacBook that’s aimed at students and enterprise users. Beyond the more vibrant colors, Gurman said that Apple has also … Read more
Apple is planning to launch new iPad and iPad Air models in the near future, Bloomberg‘s Mark Gurman reports. Writing in today’s “Power On” newsletter, Gurman explained that updated iPads are “coming soon,” including a new entry-level iPad and a new iPad Air. Both devices are not expected to feature design changes or major enhancements, … Read more
We may not have a concrete release date for the first foldable iPhone, but Apple may already be looking into a smaller device that will follow it up. According to Bloomberg‘s Mark Gurman, Apple is exploring a “square, clamshell-style foldable phone,” with the caveat that this potential device is “far from guaranteed to reach the … Read more
Apple is “exploring” the idea of a foldable iPhone with a “square, clamshell-style” design, according to Bloomberg‘s Mark Gurman. A so-called “iPhone Flip” — unlikely to be the real name — would compete with devices such as Samsung’s Galaxy Z Flip 7 and the modern-day Motorola Razr. The clamshell iPhone would be released at some point after … Read more
A new and improved Siri may finally make an appearance, but this time, it could be with a Google Gemini glow up. According to Bloomberg‘s Mark Gurman, Apple wants to announce a new Siri in “the second half of February” that will show off the results of its recently announced partnership with Google and offer … Read more
Apple’s long-awaited smart home hub could be available as soon as the end of this year, according to the latest report from Bloomberg’s Mark Gurman. Rumors surrounding Apple’s smart home hub began circulating as early as 2022, when the product was first reportedly greenlit. However, the road to its release has been rocky since the … Read more
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg‘s Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple’s artificial intelligence shortcomings today. This alleged change in strategy comes after … Read more
A common complaint about the iPad Pro is that the iPadOS software platform fails to fully take advantage of the device’s powerful hardware. That could soon change. Bloomberg‘s Mark Gurman today said that iPadOS 19 will be “more like macOS.” Gurman said that iPadOS 19 will be “more like a Mac” in three ways: Improved … Read more
Apple has started preparing its marketing, sales, and retail teams as it gears up for the March release of new 13-inch and 15-inch MacBook Air models featuring M4 chips, according to Bloomberg‘s Mark Gurman. Writing in his latest Power On newsletter, Gurman said that current models are also seeing inventory drawn down at stores, which … Read more