Fighting In Switzerland The news from Davos this week has, unsurprisingly, focused on President Donald Trump’s latest will-they-won’t-they. As in, will the US seize Greenland? But there’s also another saga unfolding over whether AI startups and research companies can justify their sky-high valuations and spending sprees with meaningful revenue. Some argue that OpenAI has already … Read more
Marketers, app developers and publishers saw consumers spending more money on mobile apps in 2025, according to a new report from app intelligence company Appfigures, with revenue up 21% year-over-year despite app downloads dropping for the fifth year in a row. Last year, consumers across the globe spent almost $156 billion on mobile apps. They … Read more
Could Google’s embrace of attention metrics help the industry evolve past easily manipulated viewability measurement? Danny Zhu, director of digital and performance marketing at Jaguar Land Rover (JLR) North America, thinks so. “Google DV360 adding Adelaide’s Attention Unit (AU) metric as an optimization signal is “going to be a game changer for us,” Zhu told … Read more