McCann Singapore

BlueBand reframes Ramadan fasting with kindness-led campaign by McCann Singapore

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Singapore – BlueBand has launched a new Ramadan campaign across Indonesia and Malaysia, introducing a narrative that encourages families to reflect on the meaning of being “full” during the fasting month. Developed by McCann Singapore, the campaign uses the image of a spoon as a central symbol to represent care, charity and devotion, even when … Read more