Beats and Nike Collorate for Specially Designed Powerbeats Pro 2

Beats and Nike have announced their first hardware collaboration with the Powerbeats Pro 2 – Nike Special Edition. The limited-edition version of the popular true wireless earbuds feature the iconic Nike Swoosh on the right bud alongside the signature Beats “b” on the left. The limited-edition release features Nike’s “Volt” colour palette, finished in matte … Read more

Lidl’s €50 carbon-plated super shoes will have runners sprinting to the middle aisle – The Irish Times

The news that Lidl will be selling their own brand of carbon-plated super shoes in their beloved middle aisle from next Monday will undoubtedly be greeted with joy by many running enthusiasts. Beginning with the Nike Vaporfly 4%, first developed as prototypes for the 2016 Olympic marathon in Rio, it’s hard to think of another … Read more

INTERVIEW: Nike VP Explains Brands Giant Leap into Neuroscience-Based Footwear

Readtime: 9 min Every product is carefully selected by our editors and experts. If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here. Nike Mind 001 and 002 are the brand’s first neuroscience-based footwear. These shoes use underfoot nodes to stimulate the … Read more

Nyt: The Trump administration attacks Nike for the treatment of white employees

Archyde Trump Administration Launches Investigation into Nike’s Hiring and Promotion Practices Washington D.C. – In a move signaling a potential shift in enforcement priorities, the administration of Donald Trump has initiated… You can read the full story here: Nyt: The Trump administration attacks Nike for the treatment of white employees. Source link

EU Alternatives to US Tariffs | Trade War Options

The Rise of “Buy Local”: European Consumers Re-evaluate US Products Table of Contents The Rise of “Buy Local”: European Consumers Re-evaluate US Products Navigating Consumer Choices: Shifting Away from US Brands Navigating the Shifting Sands of Global Trade: Impact on Irish Consumers Understanding the EU-US Trade Landscape Limited Direct Impact on Grocery Costs, But Broader … Read more

Factories under threat, Southeast Asian countries look to court Trump to ease the pain

Southeast Asian countries, which are key exporters to the US, are choosing to adapt to President Donald Trump’s harsh tariffs instead of responding with retaliation, aiming to maintain their export access to one of their largest markets. Vietnam, Thailand and Cambodia have for years worked to turn themselves into alternatives to China for factories making … Read more

Adidas targets larger US market share as Nike struggles

By Helen Reid LONDON (Reuters) – Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of growth beyond its Samba and Gazelle sneakers. Uncertainty over whether consumer demand in China will recover … Read more

Kim Kardashian trolls mom Kris Jenner for supporting Alo Yoga amid NikeSkims announcement

Yesterday, Kim Kardashian humorously trolled her mom, Kris Jenner, online after she supported a rival activewear brand amid the announcement of the upcoming NikeSkims collaboration. kimkardashian/Instagram There goes her 10 percent. On Tuesday, Kim Kardashian, 44, hilariously trolled her mom, Kris Jenner, 69, online after the momager supported a rival activewear brand amid the buzzy … Read more