Why This Ultra-Rare New Balance Sneaker Only Drops Once Every Five Years
Shinichi Kubota, vice-president of New Balance Japan, tells GQ that the idea of reissuing a performance sneaker didn’t really exist in the ’80s and early ’90s. But a few years after the 1300’s initial drop, New Balance developed a lifestyle branch and began to consider bringing back older silhouettes. “Back then, we didn’t think to … Read more