storytelling

Accelerate Your Career: Earn a Second Degree in One Year | Wake Forest University

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Archyde Wake Forest University will offer a joint Juris Doctor (JD) and Master of Health Administration (MHA) degree program beginning in the fall, the university announced this week. The program allows students to earn both degrees in just one additional year of study beyond the standard three-year law school track. The new offering is designed … Read more

DBS Bank’s marketing playbook: Purpose-driven storytelling and the future of financial branding

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In today’s competitive financial landscape, banks are rethinking their approach to marketing. DBS Bank, ranked as the Association of Southeast Asian Nations’ (Asean) most valuable bank brand for the 18th straight year last year, has adopted a unique storytelling-led strategy to stand out. In this conversation with Mint, Karen Ngui, managing director (MD) and head … Read more