Take-Two Interactive CEO Strauss Zelnick reaffirmed the importance of review scores for Grand Theft Auto 6, citing Rockstar’s historical 97 Metacritic ratings for GTA V and Red Dead Redemption 2, even as industry insiders warn that today’s media environment complicates achieving similar critical acclaim. The announcement comes as Rockstar prepares to begin summer marketing for … Read more
Take-Two Interactive revealed it is pausing development on its Nintendo Switch 2 edition of “Borderlands 4” in its latest quarterly earnings results Tuesday. The title’s Switch 2 release was removed from Take-Two’s chart of upcoming games (where it was previously listed as having a “TBA” release date), which prominently features Rockstar Games’ “Grand Theft Auto … Read more
During a recent CNBC’s Squawk Box appearance, Take-Two Interactive CEO Strauss Zelnick provided blunt commentary on his leadership style and daily habits. When pressed about playing or viewing Grand Theft Auto VI, Zelnick announced that he doesn’t play video games at all. Rather, he spoke to his emphasis on keeping top-shelf talent in order to … Read more
It’s been over a decade since Grand Theft Auto V launched, yet fans are only now inching closer to the long-awaited release of GTA VI. In a recent interview with Bloomberg’s David Westin, Take-Two Interactive CEO Strauss Zelnick addressed the extended development timeline, offering insight into Rockstar Games‘ deliberate approach to crafting blockbuster experiences. Strauss … Read more
Amid the rising speculations and rumours about the release date of Grand Theft Auto VI, a.k.a. GTA 6, Take-Two Interactive’s CEO, Strauss Zelnick, finally opened up about the GTA 6 trailer 2 and Rockstar’s marketing strategy. Fans eagerly awaiting the second trailer for Grand Theft Auto VI (GTA 6) may have to exercise patience, as … Read more
Grand Theft Auto 6 is still one of the most anticipated games, and players are clinging to every morsel of news about its release. After Take-Two Interactive CEO Strauss Zelnick‘s recent interview, rumors have become more prominent that the game is on track for its scheduled fall 2025 release. But with Zelnick’s words also hinting … Read more