VML Singapore

Beauty Brand Lux Revives Ancient Feminist Language to Rewrite ‘Sexist’ Names in China

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In Chinese culture, a name is more than just an identity; it’s tied to destiny, so families choose names with immense care, embedding hope, status, and meaning into every character. Yet, millions of women in China are given names that are not only outdated but also shockingly sexist. Names that emphasise fragility, weakness, or even … Read more

VML Singapore and Blood Launch ‘Period Squad’ Campaign to Destigmatize Menstruation

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VML Singapore, a leading creative company, has partnered with menstrual care challenger brand Blood to launch the groundbreaking “Period Squad” campaign. This innovative initiative aims to challenge outdated perceptions and normalize conversations surrounding menstruation through a unique blend of cute characters, engaging content, and cutting-edge technology. The Period Squad comprises five distinct characters: Crampy, Spotty, … Read more