Blood’s destigmatises menstruation with ‘Period squad’ campaign
Menstrual care brand Blood has partnered with creative agency VML Singapore to launch the “Period squad” campaign to destigmatise menstruation with five cute characters and a catchy music video. The characters: Crampy, Spotty, Moody, and Sleepy represent common period symptoms, while Paddy serves as the voice of Blood advocating for unfiltered portrayals of periods. … Read more