YouTube Music

The consumer longs for humanity in music, says YouTube’s head of music

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Ten minutes into our interview, Lyor Cohen pulls out his phone and opens YouTube to play Fight for Your Right to Party. I hadn’t heard the popular 1986 Beastie Boys track—one he backed in his early 20s, when hip-hop was still new and major labels had dismissed the song as “scraping the bottom of the … Read more

YouTube to Overtake Disney as Media Giant

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Is YouTube on track to dominate the media landscape? According to recent projections, driven by advertising and subscription revenue, YouTube is set to surpass Disney and become the world’s largest media company. This article explores how YouTube’s diverse revenue streams and growing viewership are reshaping the industry and what this shift could mean for the … Read more