Disguise — the company behind the virtual production technology used on commercials for Apple Music and Lenovo, as well as feature film Daddio starring Sean Penn — is partnering with Nikon and its subsidiary MRMC to unveil a new CES activation that shows how easily brands can create everything from social live streams to professional ads in a turnkey virtual production studio.
“Studio Extreme” will take participants on an immersive journey. As they step into the activation they will be transported to a location just outside Vegas, where they will be tasked to deliver a live news report. But will they be prepared for all the weather conditions that Vegas has to offer?
Designed for brands looking to tell powerful stories through immersive…